Yours App

Digital Services & Streaming

Yours App is a subscription-only wellness platform that bundles guided meditation, sleep stories, yoga and Pilates classes, CBT-based therapy sessions, and on-demand fitness programs. Everything is streamed inside one mobile app; plans run $9.99 per month or $59.99 per year, placing the service in the mid-range tier between freemium mindfulness apps and high-ticket coaching platforms. Sales are handled entirely through Apple App Store, Google Play, and the company’s own website with a 7-day free trial. The product’s hook is a single sign-on ecosystem that algorithmically stitches together mental-health, movement, and sleep content instead of forcing users to toggle between separate apps. Notable catalog assets include 3-minute “micro-break” videos shot in 4K, Dolby Atmos sleep soundscapes, and therapist-led courses that meet UK NICE guidelines for mild-to-moderate anxiety. Parent company Yours Limited markets the bundle as “the Netflix of self-care,” and Apple has featured it repeatedly in “New Apps We Love.” Core buyers are 25-45-year-old professionals who want evidence-based wellness but balk at multiple $15-20 subscriptions; 68 % of paid members are female, and 55 % access the app after 9 p.m. to wind down. The brand speaks to time-poor, health-curious users who value convenience, data privacy (GDPR-compliant, no social feed), and secular, science-backed guidance over spiritual branding. Yours App competes in the crowded “all-in-one wellness” space against freemium mindfulness apps, boutique fitness streamers, and niche sleep-audio libraries. It differentiates by merging mental-health, fitness, and sleep content under one annual fee that costs less than most single-category rivals, wrapping it in a calm, ad-free interface with offline mode and Apple Health / Google Fit sync.

One app for sleep, strength, and a calmer mind