Yumi Nutrition

Food, Drinks & Restaurants · Snacks & Sweets

Yumi Nutrition sells sugar-free gummy vitamins and supplements aimed at adults, with lines for beauty, sleep, immunity, energy and weight management. Most SKUs retail between £15-£25 for a 30-day pouch, placing the brand in the mid-price tier. Distribution is DTC-first through yuminutrition.com, Amazon UK and subscription bundles; selected Holland & Barrett and independent pharmacies carry limited lines. The company formulates all gummies without gelatin, using pectin and natural fruit flavours, and every batch is third-party lab tested for active ingredient levels. Vegan Society registration, plastic-free pouches and a TikTok-heavy “vitamins that feel like sweets” message have made the Hair, Skin & Nails and Sleep gummies best-sellers. A flexible “build-your-own bundle” discount engine drives average order values above £30. Core buyers are 18-35 year-old British women who want wellness without pills, follow skin-care trends on social media and value cruelty-free credentials. The brand speaks in playful, meme-friendly language and positions daily nutrition as a small self-care ritual rather than a chore, aligning with budget-conscious but ethics-driven shoppers. Yumi competes in the crowded online vitamin space against both pill-based subscription services and emerging gummy specialists. It differentiates through UK manufacturing, vegan gummy texture, single-pouch pricing below premium pill brands, and social content that normalises men and women taking vitamins together.

Vitamins that taste like self-care, minus the guilt

• Independent
• Vegan
• Cruelty-free