Yunite (UK) DOI+profile

Yunite (UK) is a SaaS-based consumer-insight platform that sells access to real-time, geo-targeted survey campaigns and associated analytics dashboards. Pricing is mid-range to premium, scaled by sample size and demographic depth; packages start at four-figure monthly licences and rise to enterprise subscriptions. All contracts are closed online through a direct sales team; there is no retail channel. The brand’s core asset is a 40-million-member global panel recruited via partnerships with mobile games, ride-hailing and streaming apps, allowing same-day responses from micro-postcodes. Its DOI+ (double opt-in plus verification) protocol claims 92 % verified first-party data, a figure independently audited by ESOMAR. This panel powers Yunite’s fastest product, “FlashPulse”, which delivers 400 UK-wide completes within two hours. Target users are mid-market to Fortune 500 insight directors who need agile concept testing ahead of media spend, plus public-sector bodies running hyper-local sentiment checks. Buyers value speed, GDPR compliance and the ability to re-contact the same respondents for longitudinal trackers without panel fatigue. Yunite competes with self-serve survey builders and traditional full-service agencies. It differentiates by guaranteeing census-balanced rural coverage without incentive inflation, offering flat per-complete pricing that includes automated weighting and verbatim coding, and providing a dedicated research advisor on every licence tier.