Zeereez

Zeereez is a direct-to-consumer online label that focuses on micro-cycled activewear and swimwear made from recovered ocean plastics. Core categories include seamless leggings, sports bras, board shorts and rash guards priced in the mid-range bracket: USD 38-68 for tops and bottoms, USD 75-98 for one-piece swimsuits. Sales are handled exclusively through zeereez.com and periodic Instagram-drop pre-orders; no wholesale or brick-and-mortar stockists are used. The brand’s claim to fame is its “360° traceability” QR tag sewn into every garment: scanning reveals the exact fishing-zone coordinates where the plastic was intercepted, the recycling facility batch, and the sewer’s wage verification. Zeereez also publishes real-time impact dashboards—grams of plastic diverted, liters of water saved, CO₂ offset—updated daily on its homepage. Its best-known line is the Coral-Seam collection, whose colorways are dyed with algae-based pigments that shift slightly under UV light, visually signaling sun intensity to surfers. Customers are 18-35-year-old coastal athletes—surfers, paddle-boarders, CrossFitters—who want performance gear that doubles as an environmental statement. They value transparency over logos, expect inclusive sizing (XXS-4XL) and are willing to wait 2-3 weeks for made-to-order pieces to avoid overproduction. Zeereez competes in the crowded sustainable-athleisure space by doubling down on radical supply-chain openness rather than relying on broad eco-buzzwords. While rivals offer recycled content percentages, Zeereez lets buyers track their own item back to a specific trawler haul and offsets shipping with verified blue-carbon mangrove projects, positioning itself as the “receipt-ready” alternative for skeptics of greenwashing.