Activewear & Athleisure · Shoes

Municipal

Municipal sells men’s sportswear, everyday athleisure, and performance-driven lifestyle apparel—joggers, hoodies, tees, shorts, outerwear, hats, and accessories—priced in the premium tier (most tops and bottoms $80-$160). Collections drop seasonally in limited colorways and extended sizes XS-4X. Products are sold direct-to-consumer through municipal.com and a single Los Angeles flagship; no wholesale accounts or third-party e-commerce partners are used. The brand positions itself as “uniform for the sport of life,” blending pro-level technical fabrics (4-way stretch, quick-dry, anti-microbial) with street-ready silhouettes. Signature pieces include the SoHo jogger, the MVP hoodie, and the Hyperlight ripstop short—each engineered with bonded seams, hidden zip pockets, and reflective heat-transfer logos. Limited-edition capsules sell out within hours, reinforcing scarcity and community hype. Core customer is 20-40-year-old male who trains, travels, and socializes in the same gear—values performance, style, and exclusivity over mainstream logos. He follows athlete co-founders Mark Wahlberg, Stephen Curry, and DJ Skee on social media, buys into the “Muni-Made” ethos of self-improvement, and prefers understated flex to overt branding. Municipal competes in the premium athleisure space against heritage sportswear labels and celebrity-backed apparel lines. It differentiates through athlete co-founder credibility, small-batch drops, proprietary fabric blends, and a strictly DTC model that keeps prices high and inventory low, cultivating a members-only feel rather than mass availability.

Train, travel, and own every moment in gear built for it

RunDNA

RunDNA is an Australian specialty retailer focused on running footwear, apparel and accessories. Core categories are performance running shoes (AUD 180-320), technical apparel (AUD 60-180) and wearable gait-analysis devices (AUD 299-499), placing the brand in the mid-to-premium tier. Sales are handled through the rundna.com.au e-commerce site and a single biomechanics lab/flagship store in Sydney. The company differentiates itself by combining retail with lab-grade gait testing: every shoe purchase can be matched to a 3-D foot scan and pressure-plate assessment captured in-store or via a mailed kit. Its private-label “DNA Runner” shoe line is built on data from these scans, offered in multiple midsole stiffness options that are selected algorithmically. RunDNA also licenses its wearable stride sensors to physiotherapy clinics, giving the brand a dual presence in retail and rehab. Primary customers are sub-elite and committed recreational runners logging 40–100 km per week who view injury prevention as important as speed. They value evidence-based fitting over fashion and are willing to pay extra for customised support; the typical buyer is 25-45, urban, and already uses GPS watches or training apps. RunDNA competes with both large multi-brand sports chains and niche run-specialty stores. It separates itself by positioning as a “running health” company rather than a pure retailer: the in-house biomechanics data, medical-channel sensor sales and modular shoe construction create a tech-driven moat that standard inventory-based competitors do not replicate.

Run smarter, not just faster, with your personal gait blueprint

Freedom Of Movement

Freedom Of Movement sells men’s and women’s apparel, leather goods and accessories. Core lines include tailored coats, merino knitwear, Italian-leather bags and small leather goods priced ZAR 1 500–18 000, situating the brand in the upper-mid to premium bracket. Collections are released through fombrand.com, the Cape-town flagship store and a network of 25 South-African department-store concessions. The label positions itself as “modern South-African luxury,” emphasising local design and African-sourced materials finished in European mills. Signature pieces—unstructured cashmere-blend blazers, vegetable-tanned leather weekenders and reversible bomber jackets—are produced in limited runs numbered on internal labels, reinforcing exclusivity without couture-level pricing. Customers are 25-45-year-old urban professionals, largely in creative or tech industries, who want wardrobe staples that signal refined taste and conscious origin. They value quiet branding, neutral palettes and the ability to support African craftsmanship while meeting international style codes. Freedom Of Movement competes with international contemporary brands and regional premium houses that import global trends. It differentiates by combining African provenance with restrained European silhouettes, maintaining majority local production to shorten lead times and offer competitive pricing against fully imported equivalents.

African craft meets European restraint in every piece you wear

Reima Oy

Reima sells high-quality outdoor clothing and gear designed specifically for children, including jackets, snow pants, boots, and accessories built to withstand Nordic weather conditions. They are notable for their innovation in functional children's wear, sustainability commitment, and for being the go-to brand for active kids and families in Northern Europe and beyond who prioritize durability and weather protection.

Built tough for Nordic adventures, made to last forever

• Sustainable

Bloch Dance

Bloch Dance specializes in professional and recreational dancewear, including pointe shoes, ballet slippers, tap shoes, jazz shoes, and coordinating apparel and accessories for dancers of all levels. They are notable as one of the world's leading and most trusted dancewear manufacturers, serving professional ballet companies, dance schools, and individual dancers globally since their founding in 1932.

Where every dancer finds their perfect fit since 1932

Lululemon

Lululemon sells premium athletic apparel, activewear, and accessories designed for yoga, running, training, and everyday wear. The brand is notable for its high-quality fabrics, innovative designs, and strong focus on creating a lifestyle community around fitness and wellness, appealing primarily to affluent consumers who prioritize performance and style in their athletic clothing.

Where premium performance meets the community that inspires you

Seal Skinz

Seal Skinz sells waterproof gloves, socks, hats, and other outdoor clothing designed to keep extremities dry and warm in wet, cold conditions. They are notable for their innovative waterproof technology that allows moisture to escape while preventing water from entering, making them popular among outdoor enthusiasts, cyclists, and athletes who need reliable gear for harsh weather.

Stay dry and warm where others can't keep going

Toggi

Toggi sells high-quality equestrian clothing, riding gear, and outdoor sportswear designed for horseback riders and country lifestyle enthusiasts. They are notable for their heritage as a specialist brand that combines traditional craftsmanship with modern performance wear, making them a go-to choice for serious riders and outdoor adventurers who demand durability and style.

Where heritage horsemanship meets modern performance excellence

Decathlon

Decathlon sells affordable athletic and sports apparel, footwear, and equipment across a wide range of sports and outdoor activities. They are notable for their commitment to making quality sports gear accessible to everyone through competitive pricing and their own in-house brands, making them popular with budget-conscious athletes and recreational sports enthusiasts.

Play harder without breaking your budget at Decathlon

Spanx

Spanx sells shapewear, leggings, activewear, and body-shaping clothing designed to smooth and contour the body under clothing. The brand is notable for pioneering the modern shapewear category and is known for its innovative, high-quality products that appeal to women seeking comfortable undergarments and athleisure wear that provide shape enhancement and confidence.

Smooth confidence under everything you wear, all day long

Ellesse

Ellesse sells athletic apparel, sportswear, and casual clothing designed for active individuals who value both performance and style. The brand is notable for its heritage as an iconic Italian sportswear company with a strong presence in tennis, skiing, and street culture, appealing to athletes and fashion-conscious consumers seeking quality and timeless design.

Italian heritage meets modern performance, exactly as you'd expect

Champion

Champion is a sportswear and athletic apparel brand that sells clothing including t-shirts, hoodies, sweatpants, jackets, and accessories designed for sports and casual wear. The brand is notable for its heritage as an American athletic wear company and appeals to both fitness enthusiasts and consumers seeking quality, durable basics at accessible price points.

Jambu & Co.

Jambu & Co. specializes in comfortable, casual footwear and apparel designed for everyday wear, with a focus on durable shoes, sandals, and clothing made from quality materials. The brand is notable for appealing to consumers who prioritize comfort and practicality without sacrificing style, particularly those seeking reliable, affordable everyday essentials.

Comfort that actually lasts, style that never fades away

Sport It First

Sport It First offers a comprehensive range of sports equipment, outdoor gear, fitness products, and athletic clothing designed for active individuals across all fitness levels. They are notable for providing accessible, quality sports and fitness solutions that cater to both casual enthusiasts and serious athletes seeking reliable gear for their activities.

Your gear grows with you, from casual walks to competitive ambitions

Handball-Store

Handball-Store is a specialized online retailer offering handball equipment, apparel, and accessories including balls, shoes, protective gear, and team clothing from leading brands. They are notable for catering specifically to handball players and teams of all levels, providing a comprehensive selection tailored to the sport's unique requirements.

Everything a handball player needs, all in one place

Trek-Expert

Trek-Expert specializes in high-quality trekking, hiking, and outdoor sports equipment, including backpacks, footwear, clothing, and accessories designed for serious adventurers. They are notable for catering to experienced trekkers and outdoor enthusiasts who demand premium gear tested in demanding conditions and backed by expert knowledge.

Gear tested where it matters, trusted by adventurers who know the difference

Nike

Nike sells athletic footwear, apparel, and sporting equipment designed for performance and everyday wear. They are notable for their innovative shoe technology, iconic Swoosh branding, and marketing campaigns featuring world-class athletes, making them the global leader in sports gear for professional athletes and casual consumers alike.

Just do it, because performance meets style in every step

Jack Wolfskin

Jack Wolfskin sells outdoor clothing, footwear, and accessories designed for hiking, camping, and adventure activities. They are notable for their high-quality, weather-resistant gear that combines German engineering with sustainability practices, making them popular among outdoor enthusiasts and eco-conscious travelers worldwide.

German engineering meets adventure, built to last and protect our planet

• Sustainable

Snow and Rock

Snow and Rock sells outdoor clothing, equipment, and gear designed for skiing, snowboarding, climbing, and mountaineering activities. They are notable for catering to adventure enthusiasts and outdoor sports professionals who require high-quality, performance-driven products for extreme conditions and challenging environments.

Gear built for the mountains, not the mall

CampSaver

CampSaver sells outdoor gear, camping equipment, clothing, and footwear from top brands like The North Face, Patagonia, and Arc'teryx. They're notable for offering competitive pricing and a wide selection of high-quality outdoor products targeted at camping enthusiasts, hikers, and adventure seekers of all experience levels.

Adventure gear from brands you trust, prices you'll love

Anta Sports

Anta Sports sells athletic footwear, apparel, and sportswear designed for basketball, running, and casual wear. The brand is notable as a leading Chinese sportswear company that combines performance technology with style, appealing to athletes and sports enthusiasts primarily in Asia and increasingly in global markets.

Where Asian performance innovation meets global athletic style

Gb Alpinestars

Alpinestars sells high-performance motorsports gear, racing apparel, and protective equipment designed for professional and amateur racers across multiple disciplines. They are notable for their technical innovation and are trusted by elite athletes competing in Formula 1, MotoGP, and other international racing series.

Where champions trust their protection to win at every circuit

First Lite

First Lite sells premium hunting apparel and gear designed for serious hunters, with a focus on lightweight, durable clothing for backcountry hunts. They are notable for their technical innovation in hunting wear and their loyal following among dedicated Western big game hunters who value performance and quality.

Lightweight gear that keeps up with your ambition in the backcountry

New Balance

New Balance sells athletic footwear, apparel, and accessories designed for running, training, and everyday wear. They are notable for their focus on comfort and performance technology, appealing to athletes, fitness enthusiasts, and consumers seeking high-quality sneakers with a reputation for durability and fit.

Where comfort meets performance in every stride you take

TOMS Australia

TOMS Australia sells a range of footwear, apparel, and accessories designed with comfort and casual style in mind. They are notable for their commitment to social responsibility, as the company operates on a "One for One" model where a portion of profits supports various charitable causes and community programs.

Comfort that gives back, every step you take

Björn Borg

Björn Borg sells premium activewear, underwear, and accessories designed for performance and everyday comfort. The brand is notable for combining Scandinavian minimalist design with high-quality materials, appealing to consumers who value both style and functionality in their athletic and casual wardrobes.

Scandinavian minimalism meets performance where style never compromises on comfort

Merrell

Merrell sells outdoor footwear, apparel, and gear designed for hiking, trail running, and adventure activities. They are notable for their focus on comfort and performance technology, catering to outdoor enthusiasts and athletes who prioritize durability and functionality in challenging environments.

Where every trail becomes your adventure, comfort meets performance

Fila Com

Fila Com sells athletic footwear, apparel, and accessories designed for sports enthusiasts and casual wearers. The brand is notable for its heritage in tennis and basketball culture, appealing to both performance-focused athletes and those seeking retro streetwear inspired by 90s sportswear trends.

Where 90s court legacy meets modern streetwear style

Puma

Puma sells athletic footwear, apparel, and accessories designed for sports, fitness, and casual wear. They're notable for combining performance innovation with contemporary style, catering to athletes and style-conscious consumers who want functional sportswear that works both on and off the field.

Performance meets style, on and off the field

Timberland

Timberland sells outdoor footwear, apparel, and accessories designed for durability and performance in rugged environments. They are notable for their iconic waterproof boots and are favored by those seeking reliable workwear and outdoor gear that combines functionality with distinctive style.

Built tough, styled right, ready for anything

Head

Head sells clothing and footwear designed for active lifestyles, including sportswear, casual apparel, and athletic shoes. The brand is notable for its heritage in tennis and winter sports, making it particularly popular among athletes and sports enthusiasts seeking performance-oriented gear.

Head delivers champion performance gear rooted in tennis and winter sports legacy

Alpinetrek

Alpinetrek sells outdoor clothing, hiking gear, and mountaineering equipment designed for alpine and mountain adventures. They are notable for catering to serious outdoor enthusiasts and mountaineers who require durable, high-performance gear for challenging terrain and extreme conditions.

Gear tough enough for mountains, light enough for your pack

Reebok

Reebok sells athletic footwear, apparel, and accessories designed for fitness, sports, and casual wear. They are notable for their focus on performance-driven products and their appeal to fitness enthusiasts, athletes, and consumers seeking functional sportswear at accessible price points.

Performance that actually fits your budget and your life

Grays Hockey

Grays Hockey sells hockey equipment and apparel, including sticks, protective gear, clothing, and accessories for players of all levels. They are notable as one of the world's leading hockey brands, trusted by professional players, elite athletes, and recreational enthusiasts globally.

Where elite athletes and passionate players gear up for greatness

Anaconda

Anaconda sells a wide range of outdoor clothing, footwear, and gear designed for adventure and rugged activities. They are notable for catering to outdoor enthusiasts and adventurers who need durable, high-performance equipment for camping, hiking, and extreme weather conditions.

Gear built tough enough for your wildest adventures

Chums

Chums sells casual clothing, footwear, and accessories designed for outdoor enthusiasts and active lifestyles. They are notable for their vibrant, colorful designs and durable products that appeal to those seeking comfortable, practical wear for adventure and everyday activities.

Live boldly in color, comfort, and adventure every single day

Adidas Com

Adidas sells athletic footwear, apparel, and accessories designed for sports performance and everyday wear. They are notable for their innovative technology, iconic three-stripe design, and appeal to both professional athletes and casual consumers seeking quality sportswear.

Performance meets style with Adidas iconic three stripes

adidas

Adidas sells athletic footwear, apparel, and sports equipment designed for performance and everyday wear. They are notable for their iconic three-stripe logo and commitment to innovation in sportswear, serving athletes, fitness enthusiasts, and casual consumers worldwide.

Performance meets style in every stride with adidas

Millets

Millets sells outdoor clothing, footwear, and gear designed for hiking, camping, and adventure activities. They are notable for providing affordable, practical outdoor wear tailored to budget-conscious UK customers who enjoy countryside pursuits and outdoor exploration.

Gear up for adventure without the premium price tag

Fit2Run

Fit2Run sells athletic clothing and running shoes designed for performance and comfort during workouts and races. They are notable for catering to serious runners and fitness enthusiasts who prioritize quality gear that enhances their training and running experience.

Performance gear that keeps serious runners moving faster and stronger

Fila

Fila sells athletic footwear, apparel, and accessories designed for sports and casual wear. The brand is notable for its iconic retro sneaker designs and appeals to both athletes and fashion-conscious consumers who appreciate vintage sportswear aesthetics.

Retro sneakers that make vintage cool feel effortlessly current

Soccer

SOCCER.com sells soccer apparel, footwear, and equipment from top brands like Nike, Adidas, and Puma. They are notable as a specialized retailer dedicated to soccer enthusiasts, offering authentic gear and expert knowledge for players of all levels.

Where authentic soccer gear meets expert passion for every player