Lampara Directa

Hogar y Jardín · Home Decor

Lampara Directa is a Spain-based pure-play e-commerce retailer that stocks roughly 8,000 SKUs of interior and exterior lighting: ceiling, pendant, wall, table, floor, LED strips, downlights, track systems, fans with integrated light, and smart bulbs. Price architecture runs from €9 basic pendants to €1,800 designer chandeliers, clustering in the €40-€250 mid-range. The site operates only online, shipping to Spain and Portugal within 24-48 h from a 3,000 m² warehouse near Valencia. The company positions itself as “fábrica-directa” intermediary, cutting out traditional distribution to claim 30-50 % savings versus high-street prices. Every product page lists lumens, CRI, energy label, downloadable IES/LDT files, and replacement part codes—data rarely given by generalist retailers. Their best-known lines are the slim-profile “Lumetal” LED panels and the “Smart WiZ” bundle that integrates with Alexa/Google without an extra hub. Core buyers are 30-55-year-old homeowners and small contractors renovating on a fixed budget yet needing spec-sheet certainty for electrical certificates. The brand appeals to value-driven pragmatists who still want contemporary aesthetics and post-sale spare-part availability rather than throwaway lamps. Competition comes from mass-market furniture chains, marketplaces, and boutique lighting studios; Lampara Directa differentiates through deeper technical transparency, dedicated Spanish-speaking after-sales, and a 14-day “test & return” policy that includes used bulbs—removing the risk premium usually associated with online-only lighting purchases.

La luz que necesitas, sin intermediarios ni sorpresas

• Ético