Ayumi Paris

Velhy

Velhy sells women’s ready-to-wear, shoes and small leather goods priced €120-€450 for dresses and €280-€650 for outerwear, placing it in the contemporary premium segment. The label is digital-native: 90 % of revenue comes through velhy.com, with the balance from pop-up showrooms in Paris, Lyon and Bordeaux that operate 4-6 weeks each season. The brand’s identity is built on French-milled, certified-wool tweeds woven in Normandy and recycled-cotton denim finished in Portugal; every piece is produced in limited runs of 80-250 units to avoid overstock. Its best-known line is the “Tweed 13” capsule—boxy jackets and matching miniskirts released each March that routinely sell out within 48 hours. Core buyers are 25-40-year-old urban professionals who want identifiable European tailoring without heritage-house pricing and who track sustainability metrics. They value traceable supply chains, small-batch scarcity and Instagram-friendly silhouettes that transition from office to weekend. Velhy competes with other direct-to-consumer womenswear labels that bridge high-street and entry-luxury; it differentiates by keeping production inside the EU, publishing cost breakdowns on product pages and replacing seasonal discounts with a permanent buy-back credit for resale on its own “Second Tweed” platform, tightening inventory and reinforcing brand circularity.

European tailoring that actually fits your budget and values

• Écoresponsable
• Recyclé

Luxe Daily

Luxe Daily est une marque française d'accessoires proposant des accessoires de mode quotidiens luxueux et haut de gamme, avec un accent sur le style sophistiqué.

Élevez votre quotidien avec l'élégance intemporelle française

Silveright

Une marque d'accessoires spécialisée dans les bijoux aux tons argentés, les ornements et les pièces de mode métallisées.

Scintillez avec des bijoux argentés qui subliment chaque instant

Selenichast

Selenichast se spécialise dans les accessoires de mode, notamment les bijoux, les sacs et autres articles décoratifs.

Selenichast transforme chaque moment en une déclaration élégante et personnelle

Pompeaeau

Pompeaeau.fr sells a tightly curated line of women’s ready-to-wear and small leather goods, priced €90-€350 for dresses and €120-€280 for bags—solidly mid-range. Everything is released in limited, numbered drops and sold exclusively through the brand’s own e-boutique; no wholesale or marketplaces are used. The label’s signature is reversible, zero-waste pattern cutting: each garment can be worn front-to-back or inside-out in at least two colorways, effectively doubling the wardrobe while cutting fabric scrap below 3 %. Their best-known piece, the “180° trench,” flips from stone to charcoal and packs into its own pocket for travel; every item ships with a QR code that traces the French mill that wove the fabric and the Paris atelier that stitched it. Customers are 25-45-year-old urban professionals who commute by bike or train and want a lean, seasonless closet. They value traceability, understated design and the efficiency of buying one piece that functions as two; Instagram engagement shows heavy overlap with followers of zero-waste cooking and capsule-wardrobe accounts. Pompeaeau competes in the crowded French contemporary fashion space where dozens of labels offer clean silhouettes at similar price points. It differentiates through demonstrable sustainability metrics (published LCA for every SKU), reversible engineering that is patented in the EU, and a direct-to-consumer model that keeps margins healthy while staying below premium-brand price thresholds.

One dress, two lives, zero waste

• Écoresponsable

Vetement Hommes

Vetement Hommes est un détaillant de vêtements pour hommes spécialisé dans les vêtements de qualité et la mode contemporaine pour hommes.

Vetement Hommes, la qualité contemporaine qui définit votre style

Valege

Valege est une marque de vêtements proposant des articles et des tenues de mode contemporaine.

Valege, où la mode contemporaine devient votre style personnel

Vitrine Magique

Vitrine Magique est un détaillant de chaussures spécialisé dans la présentation d'une collection soigneusement sélectionnée de chaussures, mettant l'accent sur une présentation attrayante et le style.

Chaque paire raconte une histoire de style et d'élégance soigneusement mise en scène