Horée

Horée is a French premium skincare house that formulates and sells face, body and hair care made with 100 % natural-origin ingredients. The catalogue spans cleansers, serums, creams, oils and solid soaps, with single items priced €28-€95 and ritual sets reaching €220. Distribution is DTC through horeecosmetiques.com, the brand’s Paris atelier-boutique, and a selective network of French concept stores and spas. Every formula is COSMEBIO- and ECOCERT-certified, microplastic-free and packaged in recyclable glass or aluminium; the lab buys raw botanicals directly from small French growers and distills essential oils in-house. Flagships include the antioxidant “Rituels des Prés” face cream with wild pansy and the “Huile des Pionniers” body serum that uses upcycled Burgundy grape-seed oil—products repeatedly featured in *Vogue Paris* and *Madame Figaro*. The core buyer is 25-45, urban, eco-literate and willing to pay for traceable French craftsmanship; 68 % of online sales come from Ile-de-France and Lyon. Customers value Horée’s farm-to-face transparency, refill options and carbon-neutral shipping, aligning with slow-living and clean-beauty lifestyles. Horée competes in the crowded “premium natural” tier against labs that also tout organic certification and sustainable packaging. It distances itself by limiting sourcing to within France, publishing exact grower locations and batch numbers, and offering on-site refills that cut packaging waste by 42 %—tangible proof points few heritage or indie competitors match at scale.