le Bien Public

le Bien Public is the regional daily newspaper for Côte-d’Or and surrounding Burgundy departments. It sells print subscriptions (€1.20–€1.40 per issue, €30–€45 monthly), single-copy newsstand sales, and full digital access (€9.90–€19.90 per month) through its website and iOS/Android apps. Revenue mix includes classified/job ads, local inserts, and premium archives; no physical retail beyond 2,500+ tobacconists and supermarkets. Founded in 1868, the title is the last remaining French provincial paper printed every morning in its own plant (Dijon). Its USP is hyper-local watchdog journalism: 60-plus reporters cover every commune, court, and rugby club, producing exclusive municipal-budget trackers and wine-industry investigations that national outlets quote. The weekend “Miam” food supplement and “Sport 21” pull-outs are regional collector items. Core buyers are 45-70-year-old residents of rural Saône-et-Loire to Haute-Marne who want parish-level news, death notices, and market prices not carried by France 3 or Le Monde. They value terroir identity, small-business loyalty, and print ritual; 68 % of subscribers have kept the same delivery address for over ten years. A growing digital cohort of 25-40-year-old urban professionals follows the paywalled wine and start-up verticals on mobile. Competitors range from free pure-play sites funded by clickbait to national dailies with regional pages and Facebook parent groups. le Bien Public differentiates through legally registered “service public” status, next-day print depth, and a 130-person local newsroom larger than all digital-only rivals combined, sustaining trust measured at 74 % in IPSOS 2023—highest in Burgundy media.