Light11

light11.de is a German online-only retailer specializing in designer lighting for indoors and outdoors. The catalogue spans ceiling, wall, floor, table and pendant lamps, plus smart-lighting systems and bulbs, from around €50 to over €3,000. Brands stocked include Louis Poulsen, Flos, Artemide, Foscarini and Tom Raffield, placing the offer in the mid-to-premium segment. The site positions itself as “the lighting specialist,” filtering 6,000+ models by designer, room, light source and style. Same-day dispatch from a 12,000 m² warehouse, 100-day returns and free delivery within Germany on orders above €50 are core service promises. A dedicated photometric advice team and detailed beam-angle data appeal to planning professionals as well as consumers. Core buyers are design-conscious homeowners, architects and interior fit-out firms aged 30-55 who want authentic statement pieces rather than mass-market fittings. Sustainability credentials—LED retrofit options, repair parts and energy-class filters—align with value-driven shoppers willing to pay for longevity and iconic design. light11 competes with multi-brand furniture e-tailers, brick-and-mortar lighting chains and boutique design stores. It differentiates through depth of lighting-only inventory, rapid specialist support and price transparency that includes German VAT and duty, eliminating import surprises common on international platforms.