NousDeux

NousDeux.eu is a direct-to-consumer lingerie and loungewear label that focuses on French-designed bras, panties, bodysuits, slips, sleep sets and hosiery. The line sits in the mid-price band: bras €45-€65, briefs €18-€28, silk nightwear €90-€140, with occasional premium lace capsules reaching €160. Sales are online-only through the EU site, which ships from a Paris warehouse to all 27 member states and the U.K. The brand markets itself as “lingerie sans complexe,” offering cup sizes A-G and 32-44 bands in the same delicate styles rather than segregated full-bust collections. All lace is sourced from family-owned Caudry mills, hardware is 24-carat gold-plated to prevent tarnish, and every piece is photographed on three body shapes to show real fit. Their best-known set, the “Emma” half-cup with floral Leavers lace, has restocked eight times since 2021 and accounts for 18 % of annual volume. Core shoppers are 25-45-year-old urban women who want Parisian aesthetics without luxury-house mark-ups; 68 % buy for themselves and reorder within four months. The brand appeals to consumers who value inclusive sizing, supply-chain transparency (each product page lists mill name and sew-atelier location), and discreet packaging that fits apartment letterboxes. NousDeux competes with heritage French lingerie houses that rely on department-store presence and with fast-fashion e-commerce brands that trade on price. It differentiates by keeping design and warehousing in France, offering extended size runs in fashion colors, and using recycled poly-mailers and reusable cloth pouches—practices rarely combined at its price point.