Vetement Hommes

Velhy

Velhy sells women’s ready-to-wear, shoes and small leather goods priced €120-€450 for dresses and €280-€650 for outerwear, placing it in the contemporary premium segment. The label is digital-native: 90 % of revenue comes through velhy.com, with the balance from pop-up showrooms in Paris, Lyon and Bordeaux that operate 4-6 weeks each season. The brand’s identity is built on French-milled, certified-wool tweeds woven in Normandy and recycled-cotton denim finished in Portugal; every piece is produced in limited runs of 80-250 units to avoid overstock. Its best-known line is the “Tweed 13” capsule—boxy jackets and matching miniskirts released each March that routinely sell out within 48 hours. Core buyers are 25-40-year-old urban professionals who want identifiable European tailoring without heritage-house pricing and who track sustainability metrics. They value traceable supply chains, small-batch scarcity and Instagram-friendly silhouettes that transition from office to weekend. Velhy competes with other direct-to-consumer womenswear labels that bridge high-street and entry-luxury; it differentiates by keeping production inside the EU, publishing cost breakdowns on product pages and replacing seasonal discounts with a permanent buy-back credit for resale on its own “Second Tweed” platform, tightening inventory and reinforcing brand circularity.

European tailoring that actually fits your budget and values

• Écoresponsable
• Recyclé

Suitable

Suitable est un détaillant français de mode proposant des vêtements contemporains conçus pour des garde-robes modernes et polyvalentes.

Vêtements intemporels qui s'adaptent à tous vos styles de vie

pleasefashion

Pleasefashion est une boutique de vêtements en ligne proposant des collections de vêtements et de mode contemporains.

Découvrez des pièces tendance qui reflètent votre style unique

Eu Lee

EU Lee est une marque de vêtements proposant des vêtements décontractés et contemporains, avec un accent particulier sur le denim et les tenues casual.

Eu Lee, le denim incontournable pour votre style casual authentique

Ayumi Paris

Ayumi Paris is a direct-to-consumer jewelry label that sells 18-carat gold-plated earrings, necklaces, rings and bracelets priced €39-€159, placing it in the accessible luxury segment. Collections are released in limited drops and sold exclusively through the French e-boutique ayumi-paris.fr; no wholesale or physical concessions are operated. The brand’s signature is paper-thin, high-polish plating on recycled brass that gives a solid-gold look at a fraction of the weight and cost. Best-known pieces include the “Cauri” cowrie-shell hoops and the adjustable “Lien” cord bracelets, both engineered to stay tarnish-free for two years under normal wear. Core buyers are 18-35-year-old European women who want trend-driven, Instagram-ready pieces without the markup of heritage houses. They value clean Parisian aesthetics, small-batch exclusivity and the ability to refresh a look every season without guilt. Ayumi competes in the crowded “demi-fine” space against labels that use vermeil or gold-filled techniques; it undercuts them on price by keeping plating thickness minimal yet consistent and by avoiding middle-man retail margins. Weekly micro-drops, carbon-neutral shipping and French-language customer chat create a local, eco-conscious alternative to global fast-fashion jewelers.

Parisian gold that refreshes every season, guilt-free

• Recyclé

Valege

Valege est une marque de vêtements proposant des articles et des tenues de mode contemporaine.

Valege, où la mode contemporaine devient votre style personnel

Vetementpro

Vetementpro se spécialise dans les vêtements professionnels et de travail pour diverses industries et professions. La marque se distingue par son offre de vêtements durables et fonctionnels conçus spécifiquement pour les environnements professionnels.

Vêtements durables et fonctionnels, conçus pour les vrais professionnels

• Écoresponsable

Smallable

Smallable is a digital-first lifestyle retailer that stocks children’s fashion (newborn-16Y), maternity wear, contemporary womenswear, men’s capsule pieces, and design-led furniture, décor and toys. 70 % of the 900+ labels are mid-range (€40-€200 for kidswear, €150-€600 for furniture), with a premium designer tier that can reach €1 200 for statement furniture or runway mini-me pieces. The company operates only online through smallable.com, shipping to 150 countries from a 9 000 m² Paris warehouse; there are no standalone stores, although a permanent corner is maintained in Le Bon Marché Rive Gauche. Curated “mini-boutiques” and exclusive capsule collections (Bobo Choses x Smallable, Oeuf NYC “Smallable Edition” cot) give the site the feel of a concept store rather than a multi-brand warehouse. The in-house styling and print magazine “Smallable Journal” translate Scandinavian minimalism, Japanese craft and eco-modernism into shoppable editorial, reinforcing the positioning “design for the whole family.” Core customers are 25-45-year-old urban professionals, often architects, creatives or media workers, who want ethically made, aesthetically coherent items for their children and homes. They value sustainability certificates (GOTS, FSC), gender-neutral palettes and longevity—products that can be passed to siblings or resell at high retention on the site’s “Second Life” marketplace. Smallable competes with other curated family concept sites and premium childrenswear e-tailers by offering the broadest cross-category assortment (kid, parent, home) under one aesthetic umbrella, reinforced by private-label basics that fill gaps between third-party collections. Its loyalty program, carbon-offset delivery and rigorous curation of emerging eco-labels differentiate it from both fast-fashion childrenswear chains and luxury department-store children’s floors.

Design for your whole family, curated like a concept store

• Écoresponsable
• Éthique