We are Knitters

Vêtements

We Are Knitters sells ready-to-knit kits that contain natural-fiber yarn, circular wooden needles, pattern PDF and access to step-by-step video tutorials. Core categories are sweaters, cardigans, accessories and home throws; prices sit in the mid-range bracket, with adult garments from 55 € to 120 € and chunky throws around 140 €. Distribution is 100 % direct-to-consumer through its multilingual European sites, of which weareknitters.fr serves France. The brand popularised the “knitting kit in a box” concept, eliminating traditional yarn-store sourcing and substituting it with fashion-forward designs photographed in lifestyle settings. Its positioning fuses craft heritage with contemporary aesthetics—neutral palettes, oversized silhouettes—and every pattern is graded for multiple sizes with integrated video support, making complex pieces accessible to beginners. Primary buyers are 25-45-year-old urban women who value mindful, screen-free hobbies and sustainable materials; they share finished projects on Instagram under #weareknitters, reinforcing a community ethos. The appeal lies in slow-fashion participation: customers invest time, not just money, to create wearable garments they can customise in colour and fit. Competitors include other online kit retailers, indie pattern marketplaces and fast-fashion chains selling cheap knitwear. WAK differentiates by bundling premium natural yarns, tools and education in one branded parcel, backed by cohesive visual storytelling and French-language customer care, turning a handicraft supply into a lifestyle subscription.

Create the sweater you'd actually wear, needles included

• Écoresponsable