Woodwatch

Accessoires · Watches

Woodwatch sells automatic and quartz wristwatches built around sustainably sourced hardwood cases and bracelets, plus matching sunglasses, pocket knives and replacement straps. Most watches fall between €179-€349, placing the brand in the accessible-to-mid range; limited editions in forged carbon or mother-of-pearl reach €449. Sales are 95 % direct-to-consumer through woodwatch.com with global DHL shipping; a small wholesale network supplies selected concept stores in the Netherlands, Germany and the Nordics. Every timepiece is delivered in a cork box with a certificate noting the GPS coordinates of the reforestation plot where two new trees are planted per purchase. The company laser-engraves custom text or artwork free of charge within 48 h, turning the wooden case-back into a personal plaque. Signature lines include the minimalist “Sage” series and the automatic “Heritage” collection whose Miyota movements are visible through a sapphire crystal cut from recycled watch-glass. Core buyers are 20-40-year-old professionals who want a watch that signals eco-awareness without the look of a sport smartwatch. They value traceable materials, neutral carbon shipping and the option to commemorate a date or trip on an organic surface that ages visibly. Woodwatch competes in the crowded fashion-watch segment against metal-and-plastic quartz brands and entry-level automatics. It differentiates by substituting plantation hardwood for stainless steel, offsetting lifecycle emissions through verified reforestation, and offering personal engraving at no extra cost—tactics that turn a commodity accessory into a story-driven keepsake.

Time that grows old beautifully, knowing where it came from

• Écoresponsable
• Recyclé
• Bio