FeelYourLook

Salute e Bellezza · Skincare

FeelYourLook is a mid-range, online-only beauty retailer that stocks roughly 20,000 SKUs across haircare, skincare, cosmetics, beard & shaving, and professional salon tools. Price points run €7–€40 for everyday care items and €50–€150 for pro dryers, clippers, and specialty treatments. The site ships to 28 EU countries from a logistics hub in northern Italy. The company positions itself as the “pharmacy-meets-salon” e-commerce destination, carrying niche European brands rarely sold outside their home markets alongside mainstream names like Wella, Davines, and American Crew. Its in-house chemists publish ingredient breakdowns and how-to tutorials for every SKU, and a live-chat trichologist/barber service is available six days a week. Best-known lines include the keratin-rich “FeelYourLook Therapy” hair masks and the limited-run Italian-pigment liquid lipsticks released quarterly. Core shoppers are 25-45-year-old urban professionals who want salon-grade results at home without paying luxury mark-ups; 68 % of repeat customers identify as “ingredient-conscious” and prefer cruelty-free, sulfate-free, or silicone-free formulas. The brand speaks to a time-pressed, value-savvy lifestyle: free DPD 48-hour delivery over €39, 30-day open-box returns, and loyalty points that convert to product rather than generic vouchers. Competitors include large beauty marketplaces, niche pro-salon suppliers, and department-store beauty halls. FeelYourLook differentiates through tightly curated European exclusives, real-time expert advice, and lower minimums for free pro-size formats—no wholesale license required.

Salon-grade formulas from Europe's best kept beauty secrets, delivered fast

• Etico
• Cruelty-free