Jack1t

Roupas · Streetwear

Jack1t sells performance-driven down outerwear and knitwear for men, women and kids, anchored by technical parkas, lightweight packable jackets and merino base layers. Price points sit in the premium tier: adult parkas £550-£800, knitwear £180-£320 and accessories £60-£150. The brand operates a direct-to-consumer model through jack1t.com with global shipping and periodic pop-up showrooms in London and New York; no permanent wholesale. The label’s USP is aerospace-grade 800-fill hydrophobic goose down bonded to ultralight recycled nylon shells that remain breathable down to -30 °C. Every piece is engineered in the UK, field-tested in the Arctic, and backed by a lifetime “Down Service” that re-lofts or repairs garments for free. Signature styles include the 4-in-1 “Jack1t Modular Parka” and the packable “Micro-Puff” that stuffs into its own pocket the size of a 500 ml bottle. Core buyers are urban commuters aged 25-45 who want alpine-level protection without logo-heavy sportswear. They value technical minimalism, sustainability (100 % traceable down, PFC-free DWR) and a muted colour palette that transitions from cycle commute to evening events. The brand’s social feeds feature architects, photographers and micro-adventurers rather than athletes, reinforcing a “quiet performance” ethos. Jack1t competes in the gap between fashion outerwear labels that prioritise style over warmth and mountaineering brands that skew overly technical. It differentiates through lifetime servicing, city-tailored silhouettes with taped seams, and small-batch drops that sell out quickly, creating scarcity without resorting to streetwear hype tactics.

Built for Arctic winters, designed for city streets

• Sustentável
• Reciclado