Mandai

Mandai is the corporate parent and ticketing portal for Singapore’s world-class wildlife parks: Singapore Zoo, Night Safari, River Safari and Bird Paradise. Products sold through mandai.com are primarily park admission tickets (single-park, multi-park and annual passes), add-on experiences such as feeding sessions, tram rides, behind-the-scenes tours and wildlife dining packages. Prices range from S$25 child / S$35 adult day tickets to S$200+ premium experiences; most offerings sit in the mid-range leisure bracket. Sales are online-first via the site and mobile app, complemented by on-site box offices and travel-trade distribution. The brand is notable for bundling four complementary parks under one rainforest-themed destination in northern Singapore, allowing visitors to move from day zoo to nocturnal safari within minutes. Signature products include the world’s first Night Safari tram-track experience and the recently opened Bird Paradise with 3,500 avian specimens across eight immersive walk-through aviaries. Mandai positions itself as a conservation-driven wildlife gateway where ticket proceeds directly fund breeding programmes and regional rescue projects. Core customers are Singaporean families with children aged 3-12 seeking weekend edutainment, plus regional tourists from Indonesia, India, China and Australia who rank wildlife attractions among the city’s top three must-dos. The brand appeals to parents who value nature education, Instagram-ready open-concept habitats and ethical wildlife encounters without long-haul travel. Mandai competes with standalone theme parks, city aquariums and regional safari parks that likewise combine entertainment with animal exhibits. It differentiates through endemic Southeast-Asian biodiversity showcased in naturalistic, barrier-free habitats, a four-park cluster accessible by public transport, and a transparent conservation mandate that converts ticket spend into measurable wildlife outcomes.