Yamamura

Yamamura is a Brazilian furniture and home-goods label that sells solid-wood dining, living and bedroom pieces, plus small décor accessories. Price sits mid-range: dining tables run R$ 3–7 k, sideboards R$ 4–6 k, ceramic vases R$ 150–400. Sales happen through the brand’s own e-commerce and a single São Paulo showroom; custom sizing and wood species can be ordered online with 30-45 day lead times. The company mills reclaimed peroba and ipê from dismantled farmhouses, advertises “zero new-tree felling,” and finishes every plank with natural oils instead of polyurethane. Signature lines are the “Naked” dining collection—thick live-edge tops on carbon-steel frames—and the modular “Raiz” storage system that bolts together without screws. Each piece ships with a QR code that traces the wood’s origin and carpentry team. Buyers are 30-55-year-old design-aware professionals who want warm, tactile furniture that signals environmental responsibility without minimalist coldness. They value Brazilian identity, storytelling and the patina that aged timber acquires; many start with one statement table and expand room-by-room. Yamamura competes with national reclaimed-wood studios and international flat-pack premium brands that import rubberwood or MDF. It differentiates by keeping the entire chain—salvage, kilning, milling and finishing—in-house in São Paulo state, offering true hardwood at prices below imported teak equivalents and providing lifetime take-back repair service.