NookMarket
Lanebryant

Lanebryant

Mode · Women's Fashion

Lane Bryant sells women’s plus-size apparel and intimates in sizes 10-40, covering casual wear, workwear, denim, dresses, activewear, sleepwear, bras (up to K-cup), panties, shapewear, swim and limited accessories. Price points sit in the mid-range tier: denim $60-$90, bras $44-$58, dresses $70-$120, with frequent BOGO and clearance events. The brand operates 400+ U.S. stores plus e-commerce and a mobile app that offers ship-from-store and in-store pickup. The retailer pioneered plus-size fashion retail, launching the first Cacique intimates line in 1925 and introducing Right Fit denim in 2007 with three distinct body-shape cuts. Recent innovations include the 2022 “LIVI” activewear line with performance fabrics up to size 40 and the “6-Way” convertible bra that converts six ways for full-figure support. Lane Bryant is also known for advocacy campaigns such as #ImNoAngel and #PlusIsEqual, pushing industry size representation. Core shopper is the 30-55-year-old woman who wears sizes 14+ and prioritizes fit, support and on-trend styling over discount-only options. She values body confidence messaging, extended size consistency across categories and access to expert bra fittings in-store. The brand resonates with professional multitaskers and moms seeking wardrobe solutions that transition from office to weekend without compromising comfort or fashion. Lane Bryant competes in the fragmented plus-size specialty and department-store arena, differentiating through exclusive size 26-40 offerings, proprietary Cacique intimates volume and fit expertise, and nationwide store footprint for try-on and alterations. While fast-fashion and mass retailers chase entry-level price points, Lane Bryant invests in technical fit R&D, loyalty rewards (Lane Rewards) and inclusive marketing to retain authority in the upper-mid plus market.

Where your size finally gets the style and support it deserves

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