M Exactag

Exactag sells cloud-based marketing attribution and predictive-analytics software sold on annual or multi-year SaaS licenses; packages run from mid-five-figure to low-six-figure yearly fees. All contracts are closed B2B through a direct sales team and partner integrators; there is no consumer storefront or self-serve checkout. The platform’s core is its deterministic multi-touch attribution engine that fuses first-party customer data with logged digital, TV, and offline signals to calculate marginal ROI for every marketing euro. Notable modules include real-time budget re-allocation triggers and incrementality testing that claims ±3 % accuracy versus hold-outs, positioning Exactag as a measurement “source of truth” for enterprise marketers. Buyers are chiefly European enterprise and upper-mid-market brands spending €5 M–€100 M annually on media and needing GDPR-compliant, cookie-proof analytics; they value transparent spend justification and cross-channel agility over black-box media buying. Adoption is strongest among retail, finance, and telco teams pressured to prove marketing’s contribution to CFOs. Exactag competes with broader marketing-cloud and attribution vendors by doubling down on open architecture: it sits atop existing stacks rather than replacing them, offers on-premise data storage options, and charges purely on software usage rather than taking media margin.