NookMarket
YouGov

YouGov

Digitale Dienste & Streaming

YouGov is a data analytics and market-research firm whose core products are syndicated brand-tracking dashboards, custom quantitative and qualitative studies, and self-serve polling delivered through the YouGov RealTime platform. Subscriptions run from mid-five-figure annual licenses for sector-specific trackers to six-figure enterprise deals for multi-market custom work; one-off quick polls start at roughly $2 per interview. All products are sold and serviced online through dedicated account teams; data are accessed via web dashboards and APIs with no retail component. The company’s proprietary panel of 24+ million registered members across 55+ countries enables 24-hour turnaround on nationally representative surveys and daily brand-health metrics. YouGov is best known for its “BrandIndex” (daily consumer perception scores) and its election and public-affairs polling that are widely cited by global media, giving the brand outsized visibility beyond the research industry. Clients are Fortune 100 brand managers, PR agencies, media owners, political consultants, and academic researchers who need fast, granular audience insight and credible third-party validation. Buyers value transparency—raw data tables and methodological details are published openly—and a data-first culture that appeals to evidence-driven decision makers. YouGov competes with traditional full-service research houses, panel providers, and social-listening analytics platforms. It differentiates through a single-source, first-party panel that links attitudinal survey responses to extensive profiling data, allowing longitudinal brand tracking and rapid issue testing without stitching together multiple vendors.

Real people, real data, decisions that actually matter

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