Vegan · Essen, Getränke & Restaurants Marken

Rewe

REWE operates more than 3,300 German supermarkets and a full-range web shop, selling fresh produce, meat, dairy, bakery items, national-brand groceries, and an own-label portfolio that spans budget “REWE Beste Wahl,” mid-tier “REWE,” and premium “REWE Feine Welt” lines. Non-food ranges include drugstore items, pet care, and seasonal goods; prices sit at mainstream mid-range with weekly promotions that undercut hard-discounters on key staples. Customers can order online for home delivery or click-and-collect, while the physical network covers city centres, suburbs, and rural towns. The retailer’s unique asset is its cooperative structure—3,100 independent merchants trade under the REWE banner, combining local ownership with centralised logistics and quality standards. Private-label share exceeds 40 %; standout lines include “REWE Bio” organic range, climate-neutral “REWE Pro Planet” fruit & vegetables, and the vegan “REWE Bio + Vegan” collection introduced in 2020. All stores are certified to sell sustainably caught fish, and the company has run a transparent animal-welfare programme for fresh meat since 2015. Core shoppers are families and urban professionals aged 25-55 who want one-stop convenience without sacrificing freshness or ethics; they value German sourcing, organic options, and the ability to support neighbourhood retailers. REWE positions itself as “Der nähmliche Nahversorger” (your close-by provider), promising regional products within 24 hours of harvest and a loyalty app that personalises coupons around individual shopping lists. REWE competes with discount grocers on price, hypermarkets on assortment breadth, and organic specialists on sustainability credentials. It differentiates through a hybrid model: large enough to negotiate low procurement costs yet locally managed to tailor shelf space to regional tastes, supported by industry-leading CO₂-reduction targets and transparent supply-chain reporting that appeals to increasingly conscientious German consumers.

Frische aus der Region, Werte aus Überzeugung, alles ums Eck

• Nachhaltig
• Unabhängig
• Bio
• Vegan

Geilevitamine

Geilevitamine.de is a German online-only shop that focuses on functional confectionery: vitamin-infused gummies, sugar-free bears, electrolyte hard candies, and caffeine lozenges. All SKUs are sold in resealable pouches or small jars; single-unit prices sit between €3.95 and €9.95, while 3- and 6-pack bundles drop the per-bag cost to the €2–€6 range, placing the brand in the affordable-to-mid segment. No physical retail listings are offered; orders ship from a Cologne-area warehouse with free domestic delivery above €25. The brand’s hook is turning daily supplements into candy that follows “clean label” rules—vegan, sugar-free, gluten-free, no artificial colors—while keeping taste profiles close to conventional sweets. Best-known lines are the “Immun Bears” (with elderberry, zinc, vitamin C) and the “Energy Penguins” (40 mg natural caffeine plus B-vitamins), both formulated with pectin instead of gelatin and sweetened with stevia/maltitol. Transparent lab reports for each batch are posted on-site, reinforcing a “fun but trustworthy” positioning. Core buyers are 20- to 40-year-old urban Germans who want supplement compliance without pills or powders; many follow fitness, gaming, or vegan lifestyles and share purchases on Instagram and TikTok. The playful name, neon packaging, and meme-heavy social feed signal irreverence toward traditional pharma aesthetics, attracting consumers who value convenience, calorie reduction, and novelty flavors like “lime-mint” or “passionfruit-chili.” Geilevitamine competes in the crowded intersection of candy, sports nutrition, and OTC supplements. It differentiates through confectionery-first taste, low-calorie formulation, and a direct-to-consumer model that keeps single-purchase prices below the typical €15 supplement threshold, while still offering subscription discounts and limited-edition seasonal flavors that faster-moving mass brands rarely match.

Supplements that taste like candy, not medicine

• Vegan

Teablobs

Teablobs.de sells small-batch, hand-filled “tea blobs” — single-serve, pressed spheres of whole-leaf tea, herbs and fruit pieces that dissolve in 200-300 ml of hot or cold water. The range covers pure origin teas (€9–12 for 10 blobs), functional herbals such as ginger-turmeric (€8) and limited seasonal fruit blends (€12–14), placing the brand in the mid-price segment. Orders are taken only through the German-language web shop; shipping is EU-wide from their Berlin studio. Each blob is moulded without binding agents, dissolves fully in 60-90 seconds and leaves no sachet waste, giving the brand a patent-pending “zero-waste cup” claim. All blends are vegan, organically certified (DE-ÖKO-005) and packaged in home-compostable cellulose sleeves inside recycled-card tubes. The limited “Berlin Rooibos-Cherry” and “Cold-Brew Mint-Cacao” drops regularly sell out within days and are promoted with batch numbers and brew-time videos. Core buyers are 25-40-year-old urban professionals who value convenience but avoid capsule or instant tea because of micro-plastic concerns; they are willing to pay €1 per cup for barista-style flavour without equipment. The brand’s Instagram feed of minimalist cup shots and zero-waste tips appeals to eco-conscious commuters, festival goers and gift shoppers looking for plastic-free, TSA-friendly tea. Teablobs competes against premium pyramid-bag labels and portable tea-stick brands by eliminating the bag altogether and offering faster extraction; against soluble tea powders by using intact leaves rather than dust; and against capsule systems by staying machine-free and fully compostable. Their differentiation rests on the combination of whole-leaf quality, dissolvable format and certified closed-loop packaging — a trio no mass-market tea format currently matches.

Whole leaves, zero waste, ready in seconds

• Recycelt
• Bio
• Vegan

Factor Meals

Factor Meals Germany ships fresh, fully-cooked, single-portion lunches and dinners that are dietitian-designed and ready to heat in 2-3 min. Weekly rotating menus cover keto, high-protein, vegan, vegetarian and “Calorie-Smart” options; add-ons include breakfasts, smoothies and snacks. Portion prices sit in the mid-range bracket: €7-10 per meal when ordered in 6-18 piece bundles, with free nationwide DHL cooling-box delivery and a flexible subscription that can be paused weekly. Sales are online-only through factormeals.de; no retail presence. The brand’s edge is “chef-cooked nutrition”: meals are prepared in a Berlin-area BRC-grade kitchen, blast-chilled, and kept refrigerated (never frozen) for a full 7-day shelf life, eliminating the need for customer prep or cleanup. Each recipe lists exact macro grams, full ingredient sourcing and is approved by in-house dietitians; QR codes on sleeves link to detailed nutrient dashboards. Their best-known collections are the 600-kcal “Balanced” line and the 35 g+ protein “Performance” line, both refreshed every Friday. Core buyers are 25-45-year-old urban professionals and fitness enthusiasts who value time savings but refuse frozen ready-meals or take-out. They follow flexible diets, track macros on apps, and are willing to pay a premium for clean labels, sustainable packaging (recycled denim insulation) and carbon-neutral delivery. Factor competes with both meal-kit boxes that still require cooking and frozen “healthy” ready-meals sold in supermarkets. It differentiates by delivering fresh, not frozen, fully cooked plates with restaurant-level variety, dietitian certification and a subscription model that removes both cooking and grocery decisions.

Fresh chef-cooked nutrition, zero prep, macros tracked for you

• Nachhaltig
• Recycelt
• Vegan

Loewen Supplements

Loewen Supplements sells amino-acid-based fitness nutrition, plant-based protein powders, creatine, pre-workouts, electrolytes and no-caffeine boosters. All SKUs are vegan, lactose-free and made without artificial colours; prices sit in the mid-range band (€19–€49 for 300–600 g pouches). Orders are placed only through the German-language web shop; domestic DHL delivery is free above €50 and subscription re-orders carry a 10 % standing discount. The brand’s USP is “clean sport nutrition for sensitive stomachs”: every formula is free of allergens, sweetened with stevia/monfruit and third-party tested for the Cologne List of banned substances. Flagship lines are the EAA + Electrolyte stack (20 g amino acids per serving) and the unflavoured “Pure Creatine” that dissolves clear in water, both packaged in home-compostable kraft pouches. Core buyers are 20-40-year-old recreational athletes—runners, CrossFitters and team-sport players—who want performance aids that comply with workplace or federation doping controls and do not trigger digestive issues. They value transparency, short ingredient lists and the ability to train hard while keeping supplementation natural and low-sugar. Loewen competes with mainstream sports-nutrition giants and niche “clean” start-ups alike; it differentiates by combining Cologne List certification, allergen-free formulations and eco-packaging at mid-tier prices, whereas most rivals either cost more or still use plastic tubs and artificial additives.

Saubere Leistung für empfindliche Mägen, zertifiziert und gewissenhaft

• Vegan

PlantLife

PlantLife sells micro-dosed, plant-based wellness gummies and capsules that combine functional mushrooms, adaptogens and nootropics. SKUs fall into three lines—Focus, Calm and Sleep—priced USD 29-39 per 30-count pouch, squarely in the mid-range supplement tier. The brand is DTC-first through plantlife.bio and Amazon, with selective placement in small U.S. health-food chains. All formulas are USDA-organic, vegan, gluten-free and 3rd-party lab-tested; each gummy contains ≤2 g sugar and precisely 500 mg of active botanical blend, a micro-dose the company calls “sub-perceptual efficacy.” Best-known SKU is “Lion’s Mane + Cordyceps Focus Gummies,” frequently promoted in bio-hacker podcasts. Packaging is compostable pouches and carbon-neutral freight, reinforcing an eco-science positioning. Core buyers are 25-40 y/o urban professionals who track sleep, stress and productivity metrics and prefer “natural nootropic” stacks over high-dose pharmaceuticals. The brand speaks to values of clean-label transparency, quantified-self optimization and low-impact consumption, using Reddit AMAs and Strava partnership challenges to engage the community. PlantLife competes in the crowded functional-gummy segment against both pharma-backed supplement brands and boutique adaptogen start-ups. It differentiates by micro-dosing standards, organic certification, fully disclosed COAs per batch, and plastic-free supply chain—claims few mid-price competitors combine in one offer.

Measurable wellness that actually fits in your pocket

• Bio
• Vegan

Beeyondsnacks

Beeyondsnacks sells baked seaweed chips in flavors such as Texas BBQ, Himalayan Sea Salt and Chili Lime. Bags are priced at roughly $2.99 (1-oz) and $19.99 (six-pack), placing the line in the mid-range better-for-you snack tier. Distribution is DTC through beeyondsnacks.com, Amazon and Walmart Marketplace, plus selective Southern California grocery and airport stores. The chips are gluten-free, non-GMO, top-8-allergen-free, 100-calories per serving and baked rather than fried, using U.S.-grown seaweed paired with California rice. The company highlights female, minority ownership and donates a portion of proceeds to ocean-cleanup nonprofits, positioning the brand as “planet-friendly protein.” Standout SKU is the 6-pack variety box, routinely promoted in Amazon’s “bestseller” seaweed snack list. Core buyers are 25-45-year-old professionals, parents and fitness-focused consumers seeking salty crunch without wheat, dairy or added sugar. Keto, vegan and low-carb dieters use the chips as rice-cracker or potato-chip swaps; lunch-box packers value the allergen-free pledge and single-serve format. Beeyondsnacks competes in the crowded alternative-chip aisle against puffed legume, coconut and seaweed crisps. It differentiates by combining rice-based crunch with U.S. seaweed, baked texture, female-led storytelling and sub-$3 impulse price point—attributes rarely united in one bag.

Crispy seaweed that actually tastes good and does good

• Vegan

Keimster

Keimster is a German DTC label that sells small-batch, additive-free condiments—mustards, ketchups, vegan mayos, hot sauces and seasonal ferments—priced €4–€9 per jar or bottle. Everything is offered only through the brand’s own web shop; there is no retail network, and shipments go out in climate-neutral cardboard mailers across Germany, Austria and Switzerland. The products are built around lactic fermentation instead of vinegar preservation, giving deeper umami and naturally extending shelf life without stabilisers. Each recipe lists every ingredient down to the spice origin, and QR codes link to lab analyses showing live microbe counts—transparency that has made the “Turmeric-Ginger Kraut” and “Chipotle Ketchup” recurring social-media hits. Core buyers are 25-45-year-old urban flexitarians who cook daily, track gut-health data and treat condiments as functional foods; they value regional sourcing from Brandenburg farms and the option to subscribe for quarterly “ferment drops” that sell out within hours. Keimster competes in the fast-growing clean-label condiment space against both legacy glass-jar brands and VC-backed start-ups; it differentiates by staying micro-scale (maximum 300 jars per batch), publishing exact microbe lab results, and limiting SKUs to seasonal harvests, turning scarcity and scientific credibility into its primary moat.

Fermented flavor with lab-verified live cultures, quarterly drops included

• Vegan

Crunchysnacks

Crunchysnacks.de retails roasted nuts, seeds, dried fruit and savoury trail mixes sold in 80 g–1 kg resealable pouches. Most SKUs are priced €3–€7 per 250 g, situating the range in the mid-tier between supermarket private label and gourmet delicatessen lines. Orders are fulfilled only through the brand’s own Shopify storefront; no retail listings or Amazon presence are shown. The company promotes small-batch roasting in Berlin, air- instead of oil-roasting, and seasoning with sea salt or organic spices only. Best-known lines are the “Super-Crunch” cashew-almond mix and chilli-lime pumpkin seeds, both highlighted as top sellers and vegan, gluten-free, palm-oil-free. Core buyers are 25-45-year-old urban professionals who track macros, follow flexitarian or fitness diets and want clean-label snacks delivered to office or home. The site’s imagery and copy emphasise post-workout protein, desk-drawer convenience and plastic-neutral pouch recycling, aligning with health-plus-sustainability values. Crunchysnacks competes against mass-market nut brands, organic supermarket lines and subscription healthy-snack boxes. It differentiates by focusing exclusively on crunchy roasted formats, transparent Berlin production and DTC speed, avoiding the confectionery or chocolate-coated segments that dominate shelf space elsewhere.

Clean protein, honest crunch, Berlin roasted daily

• Nachhaltig
• Recycelt
• Bio
• Vegan

Ernst Schassberger Veganer Genuss

Ernst Schassberger Veganer Genuss verkauft vegane Lebensmittelprodukte und zubereitete Gerichte, die pflanzliche Küche mit Fokus auf hochwertige Zutaten und traditionelle Kochtechniken präsentieren. Das Unternehmen ist bekannt dafür, anspruchsvolle und geschmackvolle vegane Optionen nach Österreich und darüber hinaus zu bringen und dabei sowohl engagierte Veganer als auch jene anzusprechen, die pflanzliche Ernährung erkunden möchten, ohne dabei Geschmack zu opfern.

Traditionelle Küche, pflanzlich interpretiert, geschmacklich unverfälscht

• Vegan

Pretty NamNam

Pretty NamNam ist eine deutsche Lebensmittelmarke, die sich auf pflanzliche und vegane Convenience-Foods spezialisiert, darunter verzehrfertige Mahlzeiten, Snacks und Grundversorgungsartikel. Sie zeichnen sich dadurch aus, dass sie nachhaltige, Bio-vegane Produkte für gesundheitsbewusste Verbraucher und diejenigen, die ihren ökologischen Fußabdruck verringern möchten, zugänglich und attraktiv machen.

Leckeres Essen, das deinem Körper und dem Planeten guttut

• Nachhaltig
• Bio
• Vegan

Hafervoll

Hafervoll verkauft haferbasierte Lebensmittel, darunter Haferdrink, Hafergetränke und haferbasierte Snacks, die auf pflanzenbewusste und gesundheitsorientierte Verbraucher zugeschnitten sind. Die Marke zeichnet sich dadurch aus, dass sie den Fokus auf nachhaltige, biologische Haferprodukte legt, die Veganer, Flexitarier und Menschen, die nach nahrhaften Milchalternativen suchen, ansprechen.

Purer Hafer, bewusstes Leben, nachhaltig genießen

• Nachhaltig
• Bio
• Vegan

Hiltl

Hiltl bietet vegetarische und vegane Küche an, einschließlich pflanzlicher Gerichte, Getränke und Dining-Erlebnisse in ihren verschiedenen Restaurantstandorten. Das Unternehmen ist als eines der ältesten vegetarischen Restaurants der Welt bemerkenswert und bedient gesundheitsbewusste Gäste sowie diejenigen, die nachhaltige, fleischfreie Speiseoptionen suchen, seit 1898.

Seit 1898 Pionier für genussvolle, nachhaltige Küche ohne Kompromisse

• Nachhaltig
• Vegan

Team Vegan

Team Vegan verkauft nachhaltig produzierte Kleidung aus umweltbewussten Materialien über teamvegan.de. Die Marke zeichnet sich durch Engagement für Nachhaltigkeit und ein Direktvertriebsmodell aus. Menschen suchen nach Team Vegan-Alternativen, wenn sie andere Preisklassen, spezifischere Funktionen oder Produkte, die besser zu ihren Bedürfnissen passen wünschen.

Nachhaltige Mode direkt vom Hersteller, ohne Umweg und Kompromisse

• Nachhaltig
• Vegan

Pureraw

Pureraw verkauft rohe, biologische und pflanzliche Lebensmittel, darunter Superfoods, Nüsse, Samen, Trockenfrüchte und Nahrungsergänzungsmittel von nachhaltigen Lieferanten. Das Unternehmen ist bekannt dafür, gesundheitsbewusste Verbraucher und Veganer anzusprechen, die Wert auf reine, unverarbeitete Zutaten und ökologische Nachhaltigkeit legen.

Reine Natur vom Feld bis in deine Schüssel, jeden Tag

• Nachhaltig
• Bio
• Vegan

Veganleben

Veganleben verkauft Lebensmittel, Getränke und Gastronomieprodukte über veganleben.de. Die Marke bedient Kunden, die Wert auf Qualität und guten Service legen. Menschen suchen nach Veganleben-Alternativen, wenn sie andere Preisklassen, mehr Auswahl oder Marken mit einem bestimmten Fokus wünschen.

Qualitäts-vegane Lebensmittel mit Service, der Sinn macht

• Vegan

Alles Vegetarisch

Alles Vegetarisch bietet eine große Auswahl an vegetarischen und veganen Lebensmitteln, Rezepten und Restaurantempfehlungen in ganz Deutschland. Sie richten sich an Vegetarier und Veganer, die bequemen Zugang zu pflanzlichen Speiseoptionen und Lebensmitteln in ihren lokalen Bereichen suchen.

Pflanzlich essen, lokal entdecken, überall in Deutschland geniessen

• Vegan

Le Shop Vegan

Le Shop Vegan verkauft Kleidung, Accessoires und Lifestyle-Produkte aus nachhaltigen, tierversuchsfreien und veganen Materialien. Das Unternehmen ist bekannt dafür, umweltbewusste Verbraucher zu bedienen, die stilvolle Mode ohne Tierprodukte oder Umweltschäden mögen.

Stilvolle Mode, die Gewissen und Planeten gleichermaßen schont

• Nachhaltig
• Vegan
• Tierversuchsfrei

Littlemissvanilla

Littlemissvanilla is a UK-based online bakery that ships letterbox-sized cakes, blondies, brownies and stuffed cookies nationwide. Core lines include “Brookies” (brownie-cookie hybrids), loaded traybakes and seasonal mini-cake sets, all sold in multiples of 4–16 slices with single-portion gift bags from £2.50 and full trays around £18–£28, placing the brand in the affordable-to-mid treat segment. Sales are 100 % DTC through the Shopify site; no retail stockists. The brand’s hook is bakery-style indulgence engineered to fit through a letterbox: every item is individually wrapped, vacuum-sealed and posted Royal Mail 48 so it lands fresh without a delivery appointment. Instagram-driven drops of limited “flavour flings” (e.g., Biscoff Crunch Brookie, Raspberry Ripple Blondie) sell out within hours, creating a hype cycle more typical of streetwear than cake. Vegan and gluten-free SKUs are released in parallel drops, not after-thoughts, widening appeal without separate ranges. Typical buyers are 18-35-year-old women who send sweet gifts to friends or self-treat for desk breaks, study rewards and Netflix nights; TikTok unboxings drive peer-to-peer gifting spikes on Thursdays (pre-weekend) and Sundays (post-Bake-Off). The aesthetic—pastel boxes, confetti filler and “Hey Sweet Stuff” note cards—matches values of affordable luxe, shareable joy and micro-self-care rather than formal celebration. Littlemissvanilla competes in the booming “postable cake” space against DTC brownie studios and supermarket premium bakery aisles. It differentiates through letterbox-first packaging that keeps iced cakes intact, a weekly rotating menu that trains customers to impulse-buy drops, and price points low enough to convert students yet quality high enough for gifting—balancing spontaneity with bakery-level gooey centres.

Gooey cake magic that fits your letterbox and your life

• Vegan