Akidsbookabout

Toys & Games

Akidsbookabout sells hard-cover picture books for ages 5-12 that tackle complex real-world topics—racism, anxiety, money, cancer, body image, activism, etc.—priced $19.95 USD each or $14-17 on discounted bundles. The catalog now exceeds 60 titles, plus a $180 “complete collection” box and $12-15 activity zines. Everything is sold direct-to-consumer through akidsbookabout.com and ships across North America; select titles appear in 300+ indie bookstores and museum gift shops, but e-commerce remains 90% of volume. The brand’s USP is unflinching, jargon-free text paired with minimalist typography and single-color backgrounds—no anthropomorphic characters or fantasy metaphors—so kids see themselves in the discussion. Every book is written by an author who has lived the topic (e.g., “A Kids Book About Depression” by a clinical therapist with depression), printed in the U.S. on recycled paper, and Smyth-sewn for durability. Their Kickstarter-born flagship, “A Kids Book About Racism,” has sold 250k+ copies and is used by school districts for staff training. Core buyers are college-educated millennial parents, Montessori and charter-school teachers, child therapists, and DEI coordinators who want scaffolded language for tough conversations. The customer profile values emotional intelligence, progressive social values, and design-forward children’s goods; 70% of site traffic comes from Instagram and parenting podcasts that promote conscious kid content. They compete in the “issue-based” children’s nonfiction niche against mass-market picture-book houses and smaller mission-driven presses. Akidsbookabout differentiates through its author-expert model, restrained visual identity that reads as adult-modern, and DTC agility that lets them launch a new title in four months in response to social events.

Real conversations about hard topics, beautifully designed for curious kids

• Recycled