Ollieandhissuperpowers

Ollieandhissuperpowers sells therapeutic picture-story books, card decks, and guided journals for children aged 4-12, all built around cognitive-behavioural and mindfulness techniques. Items run £10-£25 each; bundles and classroom kits reach £60. Everything is sold exclusively through the UK site with flat-rate domestic shipping and tracked international options. The brand’s USP is turning CBT, EFT tapping, and polyvagal theory into child-friendly narratives starring “Ollie” and his emotion-based superpowers. Their flagship “Ollie and his Superpowers” book set plus the “Ollie’s Superpowers Emotions Cards” are stocked by over 400 UK primary schools and recommended by NHS CAMHS teams. Buyers are parents of anxious or neurodivergent children, SENCO teachers, and child therapists who need ready-to-use, non-clinical tools. The brand appeals to families that value emotional literacy, home-school cooperation, and evidence-backed but stigma-free mental-health support. Ollie competes with mass-market “well-being for kids” activity books and with clinical therapy manuals; it sits in between by offering rigorously designed resources that look like storybooks, not worksheets. Hand-drawn art, British spelling and cultural references, and CPD-accredited coach training give it a defensible niche against generic mindfulness colouring pads or textbook publishers.