Benserum

Benserum is a UK-based DTC beauty label that focuses on high-dose collagen liquid supplements and companion skincare. A 10-day sachet pack retails around £25 and the 30-day glass-bottle format sits just under £60, placing the range in the accessible mid-price tier. Everything is sold exclusively through benserum.co.uk, shipped next-day nationwide with subscribe-and-save options. The brand’s hook is “drinkable skincare”: each 50 ml shot combines 10 000 mg marine collagen, hyaluronic acid, biotin and vitamin C in a mango-peach base, all batch-tested for heavy-metal purity. A companion collagen-boosting day cream and night serum use the same active blend, letting customers layer topically and internally. The line has built traction on TikTok for visible skin-plumping claims within two weeks. Core buyers are women 25-45 who track wellness metrics on apps, want salon-level glow without injectables, and prefer single-step rituals that fit work-from-anywhere schedules. They value cruelty-free sourcing, recyclable glass bottles, and transparent collagen origin statements more than celebrity face creams. Benserum competes in the crowded “inner beauty” space against powdered collagen tubs and high-street vitamin gummies. It differentiates by offering ready-to-drink clinical strength in a flavour that needs no mixing, backed by UK-formulated skincare that shares the same active stack, creating a two-step system shoppers can’t replicate in a pharmacy aisle.