Dewty Beauty

Dewty Beauty is a digital-first collagen specialist that sells powdered daily-drink collagen, vitamin C boosters and limited-edition flavored sticks priced £29–£39 per 28-serving pouch; everything is mid-range and sold exclusively through its own UK and US websites. The brand’s single SKU, “Dewty Daily Collagen,” delivers 6.4 g bovine peptides plus vitamins A, C, D, biotin and zinc in a mango-passionfruit powder that dissolves clear; clinical 12-week consumer trials (n=106) showing 42 % wrinkle-depth reduction are published on-site, underpinning its science-backed, results-first positioning. Core buyers are 25-40-year-old women who track skin metrics on apps, follow #SkinTok advice and want an ingestible routine that fits reusable water bottles and gym bags; sustainability cues—plastic-neutral pouches, carbon-offset shipping—align with their low-waste values. Dewty competes in the crowded ingestible beauty space against mass gummy vitamins and premium collagen sachets by concentrating on one high-dose formula, subscription savings up to 30 %, and a 60-day money-back guarantee that lowers trial risk without retail mark-ups.