Blow Tissues

Blow Tissues sells designer pocket packs of 3-ply facial tissues in limited-edition prints and solid colors. Packs are sold in multiples—bundles of 3, 6 or 12—priced at roughly $5 per 10-tissue pocket, placing the brand in the mid-range between drug-store and luxury paper goods. Distribution is direct-to-consumer through blowtissues.com with U.S. shipping; no retail listings are shown. The brand’s hook is fashion-forward packaging: each slim 4.25 in sleeve is meant to double as a style accessory that fits handbags, clutches and car cup-holders. All tissues are FSC-certified, chlorine-free and packaged in recyclable board, reinforcing a “look good, feel good” sustainability claim. Limited seasonal drops sell out quickly and are promoted mainly on Instagram. Core buyers are style-conscious women aged 18-35 who want everyday essentials to coordinate with outfits or social-media aesthetics. Customers value portability, discreet design and the ability to avoid generic drug-store branding; gifting among friend groups is a frequent use case. Blow competes with commoditized pocket tissues and with boutique paper-goods labels that emphasize print design. It differentiates by focusing exclusively on pocket format, rotating fashion prints, and an online-only drop model that keeps inventory lean and hype high.