Brelixi

Brelixi sells single-serve drink mixes formulated with electrolytes, nootropics, and fast-acting nano-CBD. SKUs include “Lemonade + CBD,” “Yuzu + Lion’s Mane,” and “Matcha + CBD,” sold in powder sticks and on-tap bulk pouches. Prices run $3–$4 per stick or $39–$49 for 10-pack cartons, placing the brand in the mid-range functional-beverage tier. All revenue is DTC through brelixi.com; Amazon and select California pop-ups act as secondary test channels. The mixes use THC-free, water-soluble hemp nano-CBD that activates in 5–8 minutes, paired with coconut-water electrolytes and plant nootropics for hydration and focus. Formulas are zero sugar, 5 calories, dyed with fruit juice, and third-party lab-tested for potency; QR codes on every stick link to COAs. The “Yuzu + Lion’s Mane” SKU won Best Functional Drink at the 2023 Hemp Awards. Core buyers are 22-38-year-old urban professionals who work out, attend festivals, and want alcohol-free social options. They value bio-optimization, clean labels, and stackable micro-dosing; the stick format slips into a pocket or hydration pack for travel, gym, or post-night-out recovery. Brelixi competes with canned adaptogenic drinks, CBD seltzers, and premium electrolyte powders. It differentiates by combining all three benefits—hydration, cognition, and fast CBD—in one portable, zero-sugar stick that costs half of a ready-to-drink can and bypasses the shipping weight of liquids.