Cracked Soda

Cracked Soda sells small-batch, better-for-you sodas in flavors like Root Beer, Cherry Cola, and Orange Cream; all are zero-added-sugar, 25 calories or less per 12 oz can, and sweetened with monk-fruit and allulose. Prices sit in the mid-range at $29.99 for a 12-can mixed case online and about $2.49 per single can at 1,400+ Target, Whole Foods, and Sprouts doors across the U.S. The brand’s hook is “classic soda taste without the junk”: no cane sugar, no stevia bitterness, no artificial colors, and added prebiotic fiber. Its flagship Root Beer won BevNET’s “Best New Carbonated Soft Drink” in 2023, and seasonal drops (Piña Colada, Apple Pie) sell out within days, creating a cult, drop-style following. Core buyers are 18-35-year-old health-curious consumers—fitness enthusiasts, gamers, and young parents—who want nostalgic flavor without post-sugar crashes. The irreverent can art, TikTok meme content, and fiber-boost message resonate with shoppers prioritizing gut health and low-sugar lifestyles. Cracked Soda competes in the fast-growing “better soda” segment against other clean-label, low-calorie carbonated drinks. It differentiates by nailing classic CSD taste with zero sugar, adding functional fiber, and using limited-edition drops to drive repeat DTC traffic while still scaling through national natural retail.