Clipp

Clipp.com is an online-only subscription service that delivers monthly boxes of premium grooming, lifestyle and EDC (everyday-carry) gear for men. Each box contains 4-6 full-size items—safety razors, badger brushes, beard oils, pocket tools, socks and accessories—priced at $28-$35 per shipment with annual prepay discounts. Add-on single items in the shop run $8-$60, placing the brand in the accessible-to-premium range without luxury mark-ups. The company’s hook is “old-school barbershop meets modern utility”: every box is built around a historical shave theme (e.g., 1920s Chicago, WWII naval kit) and includes a collectible postcard explaining the story behind the products. Limited-run collaborations with American artisans—such as hand-poured bay-rum aftershave or Damascus-steel pocket combs—regularly sell out and create a collector culture among subscribers. Core customers are 25-45-year-old professionals who value ritual, craftsmanship and curated discovery but lack time to source niche gear themselves. They tend to be military, fire, IT and finance guys who post unboxing videos on Reddit and Facebook, praising Clipp’s mix of practical function and nostalgic narrative. Clipp competes with mass men’s grooming bundles and high-end artisan shave retailers by offering the convenience of subscription discovery while staying laser-focused on American-made, small-batch goods and barbershop heritage storytelling.