Easy mob holdings LTD

Easy Mob Holdings Ltd operates the self-serve ad platform ezmob.com, selling programmatic pop, push, native and display traffic on CPC/CPM pricing. Inventory is organized into “mainstream” and “adult” tiers; mainstream CPC opens at $0.003–$0.005 while premium adult push can reach $0.10–$0.15, placing the offer in the low-to-mid range versus managed-serve networks. All buying, funding and reporting are handled 100 % online through the web dashboard and API; no insertion orders or retail sales teams are used. The company’s notable edge is instant, no-minimum access to 4 bn+ daily impressions across 200+ supply partners with built-in auto-optimization and fraud filters. Campaigns go live in under five minutes, creatives are scanned in real time, and granular targeting (carrier, OS, device, ISP, city, day-part) is available on every tier. This “self-serve scale” positioning has made ezmob a go-to for quick app-install bursts and affiliate lead-gen offers that need rapid iteration. Typical customers are performance marketers, media-buying teams, affiliate networks and small agencies that value speed, transparent reporting and low test budgets. They skew male, 25-40, mobile-first, ROI-driven, and prefer dashboards they can control without account managers; the brand speaks to a “test fast, scale what pays” culture rather than premium branding storytelling. Ezmob competes in the crowded segment of open-market programmatic pop/push suppliers where most players either demand high prepays or lock buyers into managed service. It differentiates by combining sub-penny auction floors, daily budgets as low as $20, live human chat support and an API that mirrors the UI, letting solo buyers automate spend while keeping full margin control.