Enroll Clearme

Enroll Clearme is the dedicated sign-up portal for CLEAR, a premium biometric identity service that speeds members through airport security and into sports venues, offices, and other controlled locations. The core product is an annual membership priced at $189, placing it in the premium tier of travel-expediting services; family and corporate add-ons are sold online only at enroll.clearme.com and through the CLEAR mobile app. No physical retail presence exists—every application, identity verification, and payment is handled digitally, although members finish enrollment at airport kiosks. CLEAR’s key differentiator is its use of fingerprint and iris scanning linked to encrypted government ID data, letting members bypass traditional document checks in under five seconds. The brand positions itself as “the fast lane” for frequent travelers and event-goers, partnering with TSA checkpoints in 50+ U.S. airports and with major sports arenas. Its most recognized offering is the green-lit CLEAR pod that members step into before proceeding directly to physical screening. The typical buyer is a business traveler or sports fan who flies at least six times a year and values predictable, time-saving routines over cost. They skew 25-55, urban, tech-comfortable, and are willing to pay for friction-free experiences that signal efficiency and status. Lifestyle messaging emphasizes reclaiming minutes for work or leisure rather than waiting in lines. CLEAR competes with other trusted-traveler and expedited-entry programs that rely on physical documents or pre-approval interviews. It separates itself by eliminating the need to show ID at the moment of travel, relying instead on biometric authentication and a subscription model that works across airports and venues, not just border crossings.