Hiluune

Hiluune sells hand-loomed, naturally dyed scarves, wraps and small-batch apparel priced USD 80-280—positioned in the premium artisan segment. All inventory is offered only through hiluune.com; no wholesale or brick-and-mortar stockists are listed. The label’s distinction is its use of rare “Hiluune” cotton, a short-staple indigenous Sri-Lankan variety revived and grown without pesticides on two family farms. Every piece is spun, dyed with plants such as indigo and arecanut, and hand-woven by a 12-person collective, giving each scarf a numbered story card and traceable seed-to-shawl provenance. Customers are well-travelled professionals aged 30-55 who collect ethical luxury accessories and value slow-fashion transparency; many purchase after reading about heirloom cotton conservation or seeing weaving videos on Instagram. The brand speaks to buyers who want tactile, heritage textiles that fund village livelihoods and avoid industrial supply chains. Hiluune competes in the same niche as other small-studio “heritage fiber” labels, but differentiates by controlling the entire process—growing its own cotton species, limiting annual output to under 2,000 pieces, and embedding a QR code that links to the exact field plot and weaver. This vertical integration and crop-to-cloth storytelling lets it command prices 30-40 % above comparable hand-loomed scarves while maintaining a sold-out wait-list model.