Omshanticrafts

Omshanticrafts.com sells hand-loomed cotton apparel, block-printed kurtas, wrap skirts, harem pants, kimonos and matching accessories; most pieces fall between US $28–$78, situating the brand in the affordable-to-mid range. Inventory is refreshed weekly with small-batch drops, and everything is sold exclusively through the Shopify site with worldwide DHL shipping; no brick-and-mortar stockists are listed. Garments are stitched in the founder’s Rajasthan workshop where GOTS-certified cotton is yarn-dyed, hand-block-printed with AZO-free pigments, then sun-dried and finished with coconut-shell buttons; each item carries the name of the artisan team on its hang-tag. The “Boho Basics” line—neutral-tone wrap skirts and cropped kurtas—regularly sells out within 48 h and accounts for roughly 40 % of annual revenue. Core buyers are 25-45-year-old women who practice yoga, attend music festivals or follow slow-fashion influencers and want breathable, packable clothes that telegraph ethical sourcing. They value transparency, small production runs and washable natural fibres over trend-driven fast fashion. Omshanticrafts competes with other export-oriented Indian bohemian-wear labels that use similar prints; it differentiates by keeping MOQs at one piece, shipping within 24 h from its own Jaipur warehouse, and publishing cost breakdowns that show artisan wages average 25 % of retail price—about double the regional norm.