Indian Selections

Indian Selections is a U.S.–based e-commerce retailer that focuses on ready-made and custom-sized window treatments, bedding and table linens imported from India. Core lines include cotton, silk and linen curtains, valances, duvet sets, quilts, table runners and napkins, priced $18–$180—solidly mid-range with occasional premium pieces. The company sells only through its own Shopify-powered site and Amazon storefront; there are no brick-and-mortar locations. The brand’s signature is authentic Indian block-printing, hand-screening and hand-quilting executed in Jaipur workshops; every product page lists the artisan technique used. It stocks 200+ exclusive prints in 11 standard sizes and offers 3-day custom hemming or width adjustments at no extra cost, a service rare in the category. Best-known collections are the “Jaipur Block-Print” curtain tier and the “Reversible Kantha” quilt sets, both perennial Amazon top sellers in “handmade home décor.” Customers are North-American women, 30-55, who want color-rich, globally crafted textiles without designer mark-ups. They value ethical small-batch production, natural fibers and the ability to buy matching curtains, quilts and table linens in one palette; reviews repeatedly cite “authentic craft” and “perfect custom fit.” Indian Selections competes with mass-market curtain vendors on price and with high-end import boutiques on authenticity by cutting out distributors and importing directly from artisan cooperatives. Its combination of mid-range pricing, rapid customization and verifiable handmade provenance positions it between cheap commodity panels and luxury décor brands.