Prasads Home

Prasads Home sells handcrafted home décor, serve-ware, and soft furnishings made in India. The catalog runs from ₹450 cotton table runners to ₹18,000 solid-wood coffee tables, placing the brand in the mid-range tier. Orders are taken only through the company’s own Shopify site; there are no brick-and-mortar stores or third-party marketplaces. The brand highlights slow, small-batch production: every item is turned on a hand-loom, carved, or painted by artisan clusters rather than factory lines. Signature pieces include block-printed indigo quilts, brass urli bowls, and mango-wood trays inlaid with mother-of-pearl—products frequently tagged by interior stylists on Instagram. Limited weekly drops and made-to-order options keep inventory low and designs exclusive. Core buyers are 28-45-year-old urban professionals who want “authentic” Indian craft without the tourist-market aesthetic. They value traceable sourcing, natural fibres, and neutral palettes that fit modern apartments; many purchases coincide with festival gifting or setting up a first home. The brand’s storytelling around artisan earnings and craft preservation reinforces a conscious-consumer identity. Prasads Home competes with heritage emporia, boutique lifestyle chains, and global “ethical” décor sites that also retail Indian handicrafts. It differentiates by owning the entire supply chain—dealing directly with artisans, photographing products in lived-in homes, and shipping worldwide within 7-10 days—offering fresher designs and transparent pricing without retail mark-ups.