hodl.ag

hodl.ag is an online-only Swiss boutique that sells tokenized physical gold and silver, delivered as numbered bars or coins ranging from 1 g to 1 kg. Prices track real-time spot plus a 3-8 % minting/storage premium, placing the offer in the mid-range between bullion dealers and luxury collectible mints. Checkout accepts fiat, BTC, ETH and USDC; custody or insured vault storage is optional. Every purchase mints a corresponding ERC-721 NFT on Polygon that records serial, fineness and vault location, letting holders transfer or redeem metal 24/7 without shipping paperwork. The company’s “HODLbar” 100 g gold wafer is its signature SKU, frequently shown in crypto-native social feeds because the matching NFT image doubles as a PFP. All metals are LBMA-good-delivery, stored in Swiss duty-free vaults and audited quarterly; users can burn the NFT to take physical delivery within 48 h. Core buyers are 25-45-year-old crypto investors who want inflation-proof exposure without converting back to fiat or trusting centralized ETFs. They value self-custody culture, on-chain transparency and the ability to gift or trade fractional gold instantly like any token. The brand voice is meme-friendly, Germanically precise and openly anti-bank; shipping is global except to sanctioned jurisdictions. hodl.ag competes with traditional bullion e-commerce sites, gold-backed stablecoins and premium mint collectibles. It differentiates by merging legal title to allocated metal with an NFT, eliminating transfer paperwork while still allowing redemption, a hybrid model most rivals either don’t offer or restrict to large bars.