Jasperplum

Jasperplum is a direct-to-consumer home-decor and gift e-commerce site that sells exclusively online at jasperplum.com. The catalog clusters around four categories: throw pillows, table linens, candles and fragrance, and small tabletop serveware. Most SKUs fall between $28 and $120, placing the brand in the accessible-to-mid range; limited-edition artist collaborations can reach $180. Everything ships from U.S. warehouses; there are no brick-and-mortar stores. The company’s hook is “artisan print, American made.” Every textile pattern is created in-house, printed on demand in North Carolina, and sewn in small batches in Pennsylvania, eliminating excess inventory. Signature items include reversible linen napkins sold in mix-and-match color sets and oversized 22” linen-canvas throw pillows that use hidden zippers and double-stitched seams. Limited seasonal drops sell out quickly and are not restocked, reinforcing scarcity. Core buyers are 28-45-year-old design-minded women who rent or own small urban spaces, follow #neutralhome on Instagram, and want cohesive color palettes without big-box sameness. They value U.S. manufacturing, low-waste production, and the ability to refresh a room by swapping a few pillows or napkins rather than replacing furniture. Jasperplum competes in the crowded “affordable boutique home accent” space dominated by fast-fashion décor chains and Etsy sellers. It differentiates through consistent color stories across categories, domestic on-demand manufacturing that keeps 4-week restock cycles, and a unified brand aesthetic that feels gallery-curated rather than marketplace-sourced.