jettylife

Jetty sells men’s and women’s apparel, headwear, accessories, and hard-goods (blankets, coolers, barware) rooted in surf and coastal culture. Price points sit in the mid-range tier: tees $28-34, flannels $78-89, boardshorts $68, and outerwear $120-180. Distribution is DTC through jettylife.com plus roughly 300 independent surf/skate shops and coastal boutiques from New Jersey to Florida and California. The brand is known for its “Jetty x” artist-collab graphics, small-batch drops, and eco-forward construction—recycled polyester surf trunks, organic cotton tees, and reclaimed-fiber flannels. Flagship items include the Jetty Rocker flannel, the Coquina boardshort, and limited silk-screened tees that sell out within hours. Positioning blends surf functionality with bar-room personality, reinforced by coastal cleanup initiatives and a 1 % For the Planet membership. Core buyers are 18-35-year-old surfers, fishermen, and weekend coastal travelers who want gear that transitions from dawn-patrol to dockside drinks. They value local authenticity, low-impact materials, and story-driven graphics that rep their break. Jetty’s blog, fishing tournaments, and micro-events turn customers into a tight Northeast surf tribe. Jetty competes in the crowded surf-lifestyle space against bigger heritage labels and fast-fashion copies. It differentiates through small-run production, region-specific art, and a home-coast identity that bigger brands can’t own, keeping restocks limited and demand organic.