Juneandvie

Juneandvie is a direct-to-consumer women’s fashion label that sells elevated basics and soft loungewear: ribbed tanks, seamless leggings, cotton-modal bralettes, drapey tees and matching knit sets. Most pieces retail between $38 and $98, situating the brand in the accessible mid-range. Sales are online-only through juneandvie.com; no wholesale or brick-and-mortar stockists are listed. The brand’s hook is a tightly edited, neutral palette (bone, espresso, black, olive) that coordinates across drops, letting customers build capsule wardrobes without visible logos. Fabrics are custom-milled Tencel-cotton blends and recycled nylon with four-way stretch; every style is photographed on three body types and tagged with “June Fit” notes that specify compression level and torso length. The “Cloud Rib” bralette and “Almost Seamless” bike short are perennial best-sellers that frequently sell out within days of restock. Core shoppers are 25-40-year-old professionals who want Instagram-polished comfort for work-from-home life, errands and travel. They value sustainability (plastic-free mailers, carbon-neutral shipping), inclusive sizing XXS-3X, and the ability to purchase a head-to-toe look in under two minutes. Juneandvie competes in the crowded “athleisure-meets-street” space dominated by venture-backed labels and legacy activewear giants. It differentiates through lower SKU count, restrained color stories that reduce decision fatigue, and price points roughly 30 % below comparable quality labels while still using certified eco-fabrics and ethical Los Angeles production.