Withjulienne

Withjulienne is a direct-to-consumer, online-only label that sells elevated loungewear, knitwear and minimalist wardrobe staples priced in the mid-range bracket: tees and tanks $55-$75, sweaters $120-$180, matching knit sets $200-$260. The entire catalog is produced in small-batch drops and released exclusively through the brand’s own site; no wholesale or marketplace listings are used. The line is distinguished by its custom-milled, OEKO-TEX certified cotton-cashmere and cotton-modal blends that are knit on 12-gauge machines for a feather-weight hand, then garment-dyed in a tightly edited, neutral palette. Signature pieces—especially the “Ollie” zip cardigan and coordinating wide-leg pants—regularly sell out within hours and are frequently reposted by interior-design influencers for their tonal, spa-like aesthetic. Customers are 25-40-year-old creative professionals who work remotely, value quiet luxury over logocentric fashion, and want textiles that feel indulgent yet can be machine-washed. They buy Withjulienne to curate a capsule of interchangeable pieces that transition from Zoom calls to errands without compromising on tactile comfort or understated design. Within the crowded elevated-basics space, Withjulienne competes against both heritage knit labels and Instagram-born leisurewear brands; it separates itself by limiting SKUs per drop, offering free lifetime mending, and publishing detailed cost breakdowns that show labor and material allocations, reinforcing trust and perceived value.