Julianna Rae

Julianna Rae sells women’s loungewear, sleepwear and intimates—silk chemises, robes, pajama sets and day-to-night slips—priced in the premium tier, typically $98-$298. The collection is offered only through its own e-commerce site and ships worldwide from U.S. inventory. The brand’s core promise is washable, 100 % mulberry silk cut on the bias for drape and longevity, sewn in small, audited Chinese workshops and OEKO-TEX certified. Signature pieces include the “Kennedy” slip with adjustable convertible straps and the “Madison” washable-silk robe, both stocked year-round in an expanded color palette. Customers are 30-55-year-old professional women who want luxury comfort without lace or logos; they value fabric purity, ethical production and pieces that transition from bed to home office or travel. Repeat buyers cite easy care—machine-wash cold, hang dry—and consistent fit across seasons. Julianna Rae competes with heritage lingerie labels and department-store silk ranges that rely on dry-clean-only positioning; it differentiates by guaranteeing washability, offering extended sizes XS-XL in every style, and limiting distribution to its direct-to-consumer site, keeping prices below comparable boutique silk while providing free U.S. shipping and 30-day returns.