just.law

Just.law is a U.S. subscription law firm that sells flat-rate legal services for small and mid-size businesses—primarily outside counsel packages covering contracts, employment, intellectual-property, corporate governance and litigation oversight. Plans run $2–5k per month (mid-range), with most clients adding project fees for financings or larger disputes. All engagement is delivered online through a client portal and Slack-style app; there are no brick-and-mortar offices. The brand’s core differentiator is “General Counsel as a Service”: a dedicated attorney team, unlimited 24-hour response time, and fixed monthly billing instead of the billable hour. Notable offerings include the GC Lite and GC Pro tiers, plus a free Contract Genome library that open-sources 500+ attorney-drafted templates. The model is backed by a tech stack that auto-tracks legal spend and risk metrics in real time. Target buyers are Series A–C tech companies, e-commerce brands and professional-service firms that need ongoing legal coverage but lack budget for a full in-house department. Customers value predictability, speed and business-aligned advice; the brand markets itself as “legal that scales with your runway,” appealing to founders who treat law as an operating expense to be managed like cloud credits. Just.law competes with traditional regional law firms and emerging fractional-counsel platforms. It differentiates through guaranteed fixed fees, sub-day turnaround SLAs, and software that gives clients real-time visibility into matter status and legal KPIs—capabilities hourly firms rarely match.