Justwealth

Justwealth is a Canadian online-only registered portfolio manager offering discretionary ETF-based portfolios with no minimum account size; clients pay tiered management fees that start at 0.50 % and drop to 0.25 % for balances above $500 k, placing the service in the mid-range robo-advisory price band. Accounts (RRSP, TFSA, RESP, RRIF, LIRA, non-registered) are opened and serviced entirely through its website and mobile dashboard, with all custody and trading carried out through custodian Canadian ShareOwner Investments. The firm differentiates itself by assigning every client to a dedicated human Portfolio Manager who drafts and monitors a custom Investment Policy Statement; its 60+ model portfolios include specialty “Corporate Class” and “ESG” lines as well as target-date “Education” and “Retirement” series that automatically de-risk as the goal approaches. Justwealth is the only Canadian robo to offer a guaranteed 100-day satisfaction period covering management fees and is consistently ranked by Surviscor as the country’s top digital advice platform for service depth. Core users are 30-55-year-old mass-affluent professionals and families who want institutional-level asset allocation and tax efficiency but lack the $250 k+ normally required for a discretionary account; they value fiduciary duty, transparency, and the ability to text the same licensed manager who designed their plan. RESP business is strong among parents who like the dedicated education target-date glide-path and automatic provincial grant capture. Competitors are algorithm-first robo-advisors, bank hybrid advice programs, and discount ETF platforms; Justwealth counters with unlimited access to credentialed personal managers, open-architecture ETF line-ups that avoid proprietary products, and fee schedules that undercut full-service brokers while still providing bespoke IPS documentation and goal tracking.