Willowwealth

Willowwealth sells fee-only financial planning and investment-management services delivered virtually across the United States. Packages range from one-time “Starter” plans at a mid-four-figure fee to ongoing premium retainer plans that scale with client net-worth, positioning the firm in the mid-to-premium segment. All engagement is online—video meetings, secure client portal, and e-signature workflows—without brick-and-mortar branches. The firm is notable for operating under a pure fiduciary, commission-free model and advertising a flat, transparent fee schedule on its website. Certified Financial Planner™ professionals build custom index-fund portfolios and offer tax-loss harvesting, student-loan optimization, and equity-compensation analysis; the “Willowwealth 360 Plan” is its signature deliverable, delivered within 30 days of onboarding. Target clients are 25-45-year-old tech professionals, dual-income couples, and business owners with $250 k–$2 M investable assets who want conflict-free advice without account minimums. They value efficiency, data-driven decisions, and the ability to text their CFP®; socially conscious investors are drawn to the firm’s standard offering of low-cost ESG index funds. Willowwealth competes with national robo-advisors, brokerage hybrid programs, and traditional percentage-based advisory practices. It differentiates through human CFP® access, flat-dollar pricing that declines as a percentage of assets as wealth grows, and rapid virtual service, eliminating the trade-off between algorithmic low fees and personalized planning.