KEHO

KEHO sells savory plant-based snack bites in globally inspired flavors such as Tex-Mex, Thai, and Indian curry. Priced at roughly $3 per 1.4-oz single pack and $24–30 for 10-count boxes, the line sits in the mid-range between commodity bars and premium functional snacks. Distribution is DTC through keho.life plus Amazon, with selective placement in U.S. Whole Foods and independent natural stores. Each bite is keto-certified (2-3 g net carbs), gluten-free, soy-free and made from whole foods—nuts, seeds, vegetables, spices—without sweeteners or sugar alcohols. The brand positions itself as the first “savory, non-chocolate” bar intended for real-meal taste, and its Curry in a Hurry variety won a 2020 NOSH Best New Snack award. Core buyers are 25-45-year-old keto, low-carb or diabetic consumers who want convenient, clean-label protein that breaks the dessert-bar monotony. They also attract vegans, flexitarians and outdoor users seeking salty, shelf-stable fuel that aligns with “food as fuel” and transparent ingredient values. KEHO competes in the crowded better-for-you bar set alongside high-protein, keto and paleo snacks. It differentiates by abandoning sweet formats entirely, using only vegetables and spices, and marketing the product as a mini-meal rather than a protein supplement, creating a niche between salty snack aisles and nutrition bars.