lavishalice

Lavish Alice sells women’s occasion-wear, tailoring and statement separates—think power blazers, satin jumpsuits, sculptural mini and maxi dresses—priced £45-£180, placing it in the mid-range bracket. The brand is digital-first: 90 % of sales come through lavishalice.com, with the remainder via selective concessions in Next, ASOS, Zalando and Selfridges; it has no standalone stores. Collections drop weekly in micro-batches of 8-12 pieces, allowing rapid response to Instagram and TikTok trends; every garment is designed in-house at the Manchester studio and produced in limited 200-300 piece runs to maintain scarcity. The label’s best-known pieces are the “Power Shoulder” tuxedo blazer and the asymmetric-hem “Cape” dress, both of which have been worn by Meghan Markle, Olivia Culpo and Jourdan Dunn, generating viral press coverage. The core customer is 18-35, urban, social-media native and spends on going-out outfits rather than basics; she values trend speed, photogenic cuts and a price point that lets her rotate wardrobe content monthly. Sustainability messaging is light, but limited-run production and UK-based sampling appeal to shoppers who want “new” without the waste of fast-fashion scale. Lavish Alice competes with other online-only, influencer-driven womenswear labels that trade on occasion dressing; it differentiates through structured silhouettes and a consistent blazer-led aesthetic that bridges party and boardroom, plus celebrity placement without traditional advertising spend.