MoneySupermarket Energy

so.energy

so.energy is a UK-based energy supplier that offers competitively priced electricity and gas plans with a focus on digital-first service and transparency in billing. They're notable for appealing to tech-savvy consumers who value straightforward pricing, innovative mobile apps, and a streamlined online experience rather than traditional utility companies.

Energy bills that actually make sense, minus the nonsense

Mymoneycomparison

Mymoneycomparison provides comparison tools and reviews for financial products including credit cards, loans, savings accounts, and insurance to help consumers find the best deals. They're notable for simplifying complex financial decisions through transparent comparisons and expert guidance, serving UK consumers looking to switch providers or optimize their finances.

Find your perfect financial fit without the confusion or jargon

Sumo Energy

Sumo Energy sells electricity and gas plans to Australian households and businesses, offering competitive rates and flexible contract options. They're notable for their digital-first approach, transparent pricing, and focus on providing straightforward energy solutions to price-conscious consumers who prefer managing their accounts online.

Energy that's transparent, digital, and actually affordable

My Utility Genius

My Utility Genius sells digital services and streaming solutions designed to help consumers manage and optimize their utility bills and energy consumption. They're notable for making complex utility management accessible and affordable for everyday households seeking to reduce costs and environmental impact.

Take control of your energy bills and watch your savings grow

Moneyshake

Moneyshake is an online-only comparison marketplace for new-car leasing, listing personal and business contracts on everything from budget city cars to premium EVs. Users compare fixed-monthly deals from a network of UK funders and brokers, then complete the order digitally; no physical stock is held, so pricing is transparent and transaction-free for the customer. The platform’s real-time “best deal” ranking engine re-orders quotes every time a funder adjusts rates, so the cheapest or fastest-delivery option always surfaces first. All listings show total lease cost, mileage, processing time and carbon-output data side-by-side, letting shoppers optimise for cost, speed or emissions without re-entering details. Typical buyers are 25-45-year-old digital natives who treat cars as a utility and prefer predictable monthly outgoings to ownership. They value convenience, price transparency and the ability to switch brands every 2-4 years, aligning with subscription-style lifestyles and growing environmental awareness. Moneyshake competes with traditional lease brokers, manufacturer-owned finance sites and other comparison portals. It differentiates by aggregating multiple funders on one page, ranking by total cost rather than headline rental, and removing broker fees, giving users a zero-haggle, fully online path from quote to doorstep delivery.

Cut through the lease noise, get your best deal first

Power Target

Power Target operates the comparison site ElectricityRates.com, an online-only platform that lets U.S. residential and small-business shoppers compare retail electricity plans from dozens of licensed suppliers. The service is free to users; suppliers pay a commission when a customer switches through the site, so there is no direct price tier—plans shown span budget fixed-rate options to premium 100 % renewable contracts. All enrollment, document delivery and account management are completed digitally. The site’s engine normalizes every plan into a single, apples-to-apples format that displays true average price at 500, 1,000 and 2,000 kWh, eliminating teaser-rate confusion. It updates rates in real time, flags expiring introductory periods and filters for green-energy, no-deposit or free-night plans, making complex tariffs searchable in under a minute. These tools have made the “Calculate Your Savings” widget the brand’s most circulated feature across social media and utility forums. Core users are price-sensitive homeowners and renters in deregulated states who value transparency and speed over brand loyalty to incumbent utilities. They are typically tech-comfortable, comparison-shop online before every contract renewal and prioritize either lowest cost or renewable content; the site’s one-click switch satisfies both motives without a service call. ElectricityRates.com competes with other lead-generation comparison portals and supplier-owned marketing sites. It differentiates by refusing to rank plans by commission size, publishing full terms-of-service links, and obtaining accreditation from state public-utility commissions—moves that reduce bounce rates and position the brand as a consumer advocate rather than a marketing arm of any single provider.

Stop overpaying for electricity, start switching in seconds