Mypetsensitivity

Mypetsensitivity sells at-home sensitivity and intolerance test kits for dogs and cats. Kits screen 300+ common triggers—foods, environmental allergens, artificial additives—through fur-sample bioresonance scanning. Prices sit in the mid-range bracket: £29–£59 per kit, with multi-pet bundles discounted 15–20%. Sales are online-only via the brand’s UK site and regional EU/US sub-domains; no retail presence. The brand’s USP is a non-invasive fur test promoted as an alternative to costly vet blood draws. Results arrive in 3-5 working days through an interactive dashboard that ranks triggers by severity and suggests elimination diets. A lifetime “Diet-Tracker” subscription is bundled, letting owners retest quarterly at no extra cost. Core buyers are millennial and Gen-Z pet owners who feed grain-free or raw diets and worry about itchy skin, ear infections or digestive upset. They value science-leaning but affordable DIY care, share pet wellness tips on Instagram/TikTok, and prefer holistic solutions before prescription drugs. Mypetsensitivity competes with both veterinary allergy labs and direct-to-consumer pet health kits. It undercuts lab blood panels on price, positions itself as more scientific than hair-based mail-order tests, and keeps loyalty high through free retesting and vet-nutritionist chat support.