Paleoonthego

Paleoonthego ships frozen, fully-prepared entrées, breakfasts, sides, and desserts that comply with strict paleo and AIP (Autoimmune Protocol) guidelines; single-serve meals run $15–$18, bundles drop the per-meal cost to about $11–$13, placing the brand in the premium ready-to-eat segment. All sales are direct-to-consumer through the company’s own e-commerce site; orders are packed in dry ice and shipped nationwide in insulated boxes. The kitchen is 100 % gluten-free, grain-free, dairy-free, and legume-free, and every recipe is lab-verified <20 ppm gluten; rotating monthly menus are cooked in small batches, blast-frozen, and shipped within 48 hours of production. Flagship SKUs include Bacon Beef Butternut Chili, Chicken Tikka Masala with cauliflower rice, and AIP-compliant “No-Tomato” Turkey Skillet—items frequently cited in paleo blog round-ups as compliant convenience foods. Core buyers are CrossFit enthusiasts, 30- to 45-year-old professionals managing autoimmune conditions, and time-pressed parents who want nutrient-dense meals without prep or restaurant guesswork; they value ingredient transparency, elimination-diet safety, and the ability to keep paleo or AIP compliance while traveling or working long hours. The brand competes in the niche of medically restrictive, chef-prepared frozen meal delivery, differentiating through simultaneous paleo and AIP certification, coconut-based sauces instead of dairy substitutes, and subscription flexibility that allows single-box purchases without long-term commitments.